Amperity introduces Real-Time Profiles for instant personalisation
Amperity has announced the launch of Real-Time Profiles, a new capability designed to connect live customer activity with comprehensive historical data for enhanced personalisation and service.
The new feature enables brands to recognise and respond to customers instantly by integrating current engagement signals with prior interactions and history. This approach is intended to make personalisation more effective across marketing, service, and operational functions.
According to Amperity, Real-Time Profiles will allow marketers to personalise content and offers the moment a customer shows intent, and empower service teams to address needs and resolve issues with increased speed and relevance.
Real-time insights are now the difference between generic engagement and true one-to-one personalisation. Brands need to act at the speed of the customer. Real-Time Profiles bring together everything a brand knows about a person, past and present, so every interaction feels immediate, contextual, and meaningful.
With this new concept, Amperity aims to eliminate a common trade-off faced by brands using customer data platforms, where they must choose between the speed of acting on limited data or the completeness of acting on fully consolidated information that may arrive too late. Real-Time Profiles are designed to provide a unified and continually updated profile for each customer, ensuring that personalised experiences can happen the moment they are relevant.
Speed and accuracy
The company states that Real-Time Profiles unify both streaming data-representing live interactions-and historical records, resulting in data that is both timely and complete. Amperity says this approach will increase the responsiveness of brands, enabling them to identify and react to every customer interaction as it occurs.
In practical terms, brands can use Real-Time Profiles for in-session personalisation. For example, a retailer might automatically adjust the online storefront for a loyal customer by displaying products that fit their past preferences and sizes. Similarly, a banking institution could promote specific cards-such as those with no foreign transaction fees-precisely when a customer looks up currency rates.
Real-time journeys
The potential applications go beyond personalisation during browsing sessions. With Real-Time Profiles, brands can send targeted offers when a customer abandons an online booking, utilising known travel history to tailor the message. Similarly, when a customer achieves a new loyalty status, they can see immediate acknowledgment and details about rewards. According to Amperity, these timely, relevant actions have the capacity to increase both customer satisfaction and return on investment from customer data.
Data integration
Real-Time Profiles are part of Amperity's wider Customer Data Cloud, powered by AI-driven data unification. The platform is already in use by over 400 brands worldwide, including Alaska Airlines, Virgin Atlantic, and Wyndham Hotels & Resorts, which use it to underpin faster and more personalised customer experiences.
The company reports that its platform has enabled brands to achieve up to 198% higher conversions from personalised journeys, identify millions of high-value prospects outside of existing loyalty programmes, and deliver quicker, tailored service across all customer touchpoints.
Amperity's offering is based on its use of identity resolution, flexible data models, and automation. The platform is designed to transform raw customer data assets, remove data management bottlenecks, and help brands accelerate business impact.
