2026 Media Kit
TechDay's audience figures come from first-party analytics and internal publishing systems.
Similarweb can be useful for directional market research, but it is a modelled third-party estimate,
not the source of record for TechDay's own sites. That difference matters for specialist B2B and
regional publications, where estimate-based tools can mis-rank niche audiences.
Partner with eCommerceNews India
Technology news for digital commerce decision-makers
21,493
weekly page impressions
10,961
first-party weekly unique visitors
Growing
newsletter recipients
43%
newsletter open rate
Overview
eCommerce News is a website and email newsletter dedicated to Indian businesses. We’re read by businesses already heavily invested in eCommerce as well as those aspiring to be. The size of business is very variable, their interest in transacting online is what brings them together.
Audience
Reader mix and audience profileOrganisation sizes
below 100 seats
42%
below 750 seats
31%
below 2,500 seats
15%
above 2,500 seats
12%
Regional breakdown
Maharashtra
22%
Karnataka
19%
Delhi NCR
13%
Tamil Nadu
12%
Telangana
9%
Other states
9%
Gujarat
6%
West Bengal
5%
Uttar Pradesh
5%
Top job titles
eCommerce / Digital Manager
28%
Marketing Manager
22%
Founder / Owner
18%
Operations Manager
14%
IT / Technology Manager
10%
Product / Merchandising Manager
8%
Top organisation types
Fashion and footwear
20%
Tech and electrical
16%
Furniture and housewares
13%
Hospitality
12%
Recreational goods
9%
Health and beauty
8%
Grocery and FMCG
7%
Home and garden
6%
Travel and leisure
5%
Other retail
4%
Traffic Sources & Reader Technology
Traffic sources, devices, and operating systemsTraffic sources
Referral
34%
Search
27%
Email
22%
Direct
17%
Reader technology
Devices
Desktop devices
81%
Mobile devices
15%
Tablet devices
4%
Operating systems
Windows
64%
macOS
21%
iOS
6%
Android
5%
What we cover in India
AI Agents
AI Ethics & Governance
AI Models
AIOps
Application Programming Interface
Artificial General Intelligence
Artificial Intelligence
Buy Now Pay Later
Commerce Systems
Copilots
Crypto
Customer Data Platforms
Customer Experience
Customer Relationship Management
Data Analytics
Data Science
Digital Signage
Digital Transformation
Digital twins
eCommerce
Enterprise Content Management
Enterprise Resource Planning
Financial Systems
Generative AI
Large Language Models
Low code & No code
Marketing Technologies
Omnichannel
Payment Technologies
Personalisation
Public Cloud
Retail technologies
Robotic Process Automation
Small Language Models
Software-as-a-Service
Software Development
Supply Chain
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Homepage inclusion
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Distribution Built In
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Newsletters
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SuperMetrics
Post-campaign reporting shows reads, impressions, and campaign value.
61 specialist tech sites.
8 regions. One network.
eCommerceNews India is one focused publication inside TechDay's wider human-powered technology news network, giving partners local relevance with network-wide publishing capability.
649,890
Published stories
8
Indian sites
Human
POWERED
21st
year of business
Trusted by
Some of the many leading brands that work with TechDay.
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