The Ultimate Guide to Personalisation
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
JioHotstar says voice search overtakes text in discovery
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Netcore launches Audience Agent for faster segmentation
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Galgotias students raise INR 3 crore for AI startup
The funding will help Cybergenix Security expand its AI and cybersecurity platform as Indian universities push harder into student entrepreneurship.
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
SquadStack AI Adds Visual Intelligence to Sales Calls
Redundant questions could fall as voice AI starts using product images and listing data to tailor sales calls before they begin.
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Your marketing problem isn't data overload, it's inaction
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
AI shopping boom puts checkout under pressure
Agentic commerce and the evolution of retail purchase behaviour
Interviews
Interviews and video coverage from the network
Recent Personalisation News
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
Salesforce launches AI commerce tools for retailers
Retailers are being pushed to capture sales from AI assistants as Salesforce links its commerce software to ChatGPT and other platforms.
Contentful launches Palmata to track AI brand visibility
Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.
Australians embrace AI shopping tools, not checkout
Most shoppers are happy for AI to compare products, but only 4% want it involved in payment, a new survey shows.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Infosys, ANA & LIONS launch CMO AI Hub for members
Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.
Meta launches AI tools for advertisers & businesses
Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.
Zitcha & Pentaleap link retail ads to product ranking
Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.
Zoom adds AI tools to Virtual Agent for customer service
Customer service teams can now build and monitor AI agents more easily, with Zoom adding testing, quality controls and outcome-based pricing.
Zeroseven wins top Umbraco Cloud award for Icon Group
The Brisbane agency's recognition boosts Australia's profile in Umbraco's global partner network as it expands across APAC.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Adobe unveils GenStudio tools for retail media ads
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
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AWS highlights five AI uses in football across leagues
Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.
OpenAI launches partner network with USD $150 million
Businesses struggling to embed AI in day-to-day operations will get help from a new OpenAI partner network backed by USD $150 million.
Cloud202 launches Qubitz AI for cheaper business apps
Enterprises could cut AI app development costs by up to 80% as Cloud202 targets the gap between prototypes and secure production systems.
Adobe launches CX Enterprise Coworker for AI workflows
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Braze report says data beats AI for personalisation
Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.