The Ultimate Guide to Digital Signage
2024 edition
Overview
In a two words, Digital Signage is public screens. The category includes LED walls, projections and screens of any kind, generally on public display and carrying advertiser or other informational messages. The applications are as varied as are the applications for ‘traditional’ signage: anything from a dynamic billboard at a road intersection, to a menu display outside a restaurant. If it’s on a screen and publicly viewable, it’s probably Digital Signage.
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Other guides
You can read other related guides from Marketing Technologies, Displays & Projectors, Customer Experience, Digital Entertainment, and Partner Programmes.
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