Amperity hires Bridget Perry as Chief Marketing Officer

Amperity has appointed Bridget Perry as Chief Marketing Officer, bringing in a veteran SaaS marketing leader as it positions its customer data platform to meet enterprise demand for measurable results from artificial intelligence programmes.

Perry brings more than two decades of B2B software marketing experience and has led teams through major go-to-market shifts, including cloud adoption and product-led growth. She will oversee Amperity's global marketing strategy, brand, communications and growth.

Most recently, Perry was CMO at Later, leading global marketing after a merger. Before that, she served as CMO at Contentful, where she drove 70% year-on-year growth for two consecutive years.

Earlier, she led enterprise marketing at Adobe during its move to cloud-based software, helping scale Adobe's digital experiences business from $300 million to $3 billion. She also held senior marketing leadership roles at Microsoft.

AI pressure

The appointment comes as large organisations move from pilot projects to broader AI deployments. Boards and finance teams are scrutinising spending more closely and asking for clearer evidence of business impact. Marketing and customer teams are central to those expectations because they manage personalisation, retention and revenue growth initiatives.

Data quality and governance have become more pressing as AI moves into customer-facing workflows. Enterprises are also reassessing how customer information is used across channels and business units, increasing demand for systems that unify customer records and control how data is accessed and used.

Amperity sells what it calls a Customer Data Cloud, focused on unifying first-party customer data and resolving identities across sources. It positions the platform as a foundation for real-time decisioning and personalisation, with governance controls aimed at improving trust and oversight.

Founded in 2016, Amperity operates from offices in Seattle, New York City, London and Melbourne. Its customers include Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts. More than 400 brands use its software.

Market focus

Perry's remit includes raising the company's profile in sectors that manage large volumes of customer data. Amperity has identified retail, travel, hospitality and financial services as priority industries, alongside other data-intensive markets.

Marketing leaders in these industries are increasingly interested in data platforms that sit between operational systems and analytics tools. The goal is to maintain a consistent view of customers across channels and touchpoints while meeting internal compliance requirements. Vendors have also had to adjust messaging as AI features become standard in software procurement.

Amperity describes its approach as combining identity resolution, configurable data models and automation. It says these tools reduce delays caused by data preparation and integration work. Buyers are also looking for faster deployment cycles and clearer links between data initiatives and commercial outcomes.

CEO Tony Owens said Perry's experience aligns with the company's focus on the next stage of enterprise AI adoption.

"AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results," Owens said. "Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally. As customer data becomes a core driver of enterprise growth, her leadership will help us turn this moment into durable impact."

Perry said many organisations still struggle with fragmented customer information as they try to apply AI to customer experiences.

"AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data," Perry said. "You can't build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That's what will separate companies experimenting with AI from those driving measurable growth."

Perry will lead efforts to expand the brand internationally and deepen relationships with enterprise customers as Amperity targets wider adoption in data-intensive industries.