Unified commerce stories

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

Adyen partners with Raptor to embed payments into POS tools, promising smoother reconciliation and cross-channel reporting for APAC SMBs.

Sitoo has been named a Representative Vendor in Gartner's 2025 guide on AI-enabled unified commerce platforms for Tier 2 retailers.

PMC has launched a 35,000 sq ft Innovation & Delivery Centre in Vadodara, India, doubling its workforce to boost global retail digital transformation projects.

Pacsun has launched a unified point of sale system in 300+ stores, boosting order fulfilment by 40% and cutting logistics costs by 25%.

Puma has partnered with Adyen to unify payment systems across Asia Pacific stores and events, boosting efficiency and delivering a seamless customer experience.

Adyen has partnered with HEYTEA to support its international expansion, enhancing payment solutions across the US, UK, Singapore, and Australia.

Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

Salesforce's new Commerce Cloud integrates B2C, DTC, B2B, and more on a unified AI-powered platform, featuring autonomous agents for enhanced customer experiences.

Retailers are gearing up for the new financial year with increased investments in cyber security, personalisation, and artificial intelligence to boost growth.