The Ultimate Guide to Partner Programmes
2024 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Analyst reports
Juniper Research on Quantum Computing
Quantum tech revenue to surge from $2.7bn to $9.4bn
Today
Frost & Sullivan on Advanced Persistent Threat Protection
Check Point to acquire Cyberint, enhancing SOC capabili...
Last month
Gartner on CRM
Salesforce partners with NTT DATA to optimise applicati...
Thu, 16th May 2024
Forrester Research on Hyperscale
Global IT service industry to reach $2 trillion by 2028
Mon, 13th May 2024
IDC on Hyperscale
SAS expands managed services portfolio to Amazon Web Se...
Fri, 19th Apr 2024
Expert columns
By Michael Coates of Aiven
The roadmap to compliance: The intersection between ris...
Last month
By Avec
The three things businesses are getting wrong with auto...
Last month
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Wed, 17th Jul 2024
By Michael Coates of Aiven NZ
Managing data effectively in the face of changing regul...
Fri, 24th May 2024
By Richard Sorosina of Qualys
Software supply chain security: Finding the weakest lin...
Mon, 8th Apr 2024
Interviews
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
This month
Discussing Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
Discussing Managed Services
Exclusive: How SonicWall is staying ahead of cyber thre...
Fri, 24th May 2024
Discussing Collaboration
Exclusive: Logicalis Australia highlights CIOs stance o...
Thu, 4th Apr 2024
Discussing Software
Exclusive: How NetApp's S3 Academy is fostering new tal...
Tue, 20th Feb 2024
More expert columns
By Sanjiv Verma of CommScope
Top three tech challenges and solutions Australian ente...
Tue, 2nd Apr 2024
By Kate Massey of Searchspring
IWD 2024: Scaling for success - vision, values, and peo...
Fri, 8th Mar 2024
By Mani Keerthi Nagothu of SentinelOne
IWD 2024: The qualities that make women shine as CISOs
Thu, 7th Mar 2024
By Staff Writer
QIC collaboration leads to Project Safe-Guard creation
Tue, 27th Feb 2024
By Nicola Stewart of Projectworks
Mastering year-round profitability at your consultancy ...
Fri, 23rd Feb 2024
By David Griffith of Atturra
Why Data Readiness is critical for winning AI Deploymen...
Wed, 21st Feb 2024
Top players
You can read more from the top players Recogni, Vested, Ingram Micro, Microsoft, and Hewlett Packard Enterprise.
Recent news
About IT services
Nebula & Ampito form global partnership for IT services...
Last week
About Storage
Arrow wins top partner award at Pure Storage forum
Last week
About Cloud Services
Infinigate Cloud partners with N-able to expand EU clou...
Last week
About Cloud Services
Interactive partners with Homestyle for aged care IT so...
Last week
About IT in Manufacturing
Honeywell tech powers Peter Mac's AUD $105m cell and ge...
This month
More news
About Financing
NTT New Zealand reports reduced losses but faces challe...
This month
About Network Infrastructure
Zyxel expands network engineer training with new course...
This month
About Software
AoFrio unveils energy-efficient AoFrio INSIDE for refri...
Last month
About Cloud Services
NinjaOne joins AWS Partner Network to boost endpoint se...
Last month
About Cloud Services
Arrow Electronics named Cloud Commerce Manager for Broa...
Last month
Even more news
About Mobile Device Management
Jamf unveils Global Partner Program to drive partner gr...
Last month
About Printing
Ricoh earns Cisco gold partner status in Asia-Pacific r...
Last month
About Partner Awards
Wiise Partner Awards 2024: celebrating excellence & inn...
Last month
About Resellers
Veracode unveils enhanced global partner programme amid...
Last month
About Marketing strategy
John Lewis enhances retail media capabilities for brand...
Thu, 1st Aug 2024
Job moves
Move at Insight Partners
ECI Software appoints Ray Wizbowski as new chief market...
Last week
Move at TrueDialog
Amanda McGuckin Hager joins TrueDialog as Chief Marketi...
Last week
Move at Cisco
Sitecore appoints new VPs to strengthen Asia-Pacific pr...
Last week
Move at NTT Data
NTT DATA appoints David McKeering as new ANZ CEO
Last month
Move at Microsoft
Cevo appoints Mark Badenach as new Sales Director
Mon, 29th Jul 2024
Other guides
You can read other related guides from Network Infrastructure, Artificial Intelligence, Breach Prevention, Marketing Technologies, and Cybersecurity.
Powered by