Marketing stories - Page 15

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.

HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.

Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

Google Cloud launches Imagen 4, Veo 3, and Lyria 2 on Vertex AI, boosting image, video, and music generation with advanced AI media models.

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

Hedra secures USD $32M Series A funding led by Andreessen Horowitz to boost its AI video platform from creator economy to enterprise marketing.

Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.

AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.

Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.