Marketing stories - Page 14

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

Amplitude leads in digital analytics, topping Forrester's Q3 2025 report for ease of use, AI innovation, and customer satisfaction.

Planday is revamping its website with Hygraph and Blazity to offer localised, scalable digital experiences across eight international markets.

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

Red Hat launches updates to its global partner programme, enhancing autonomy, growth paths, and customer support with new tools and incentives.

Dataswyft appoints four senior leaders to enhance strategy, policy, government relations and communications, supporting its Smart Data Transformation Programme.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

PMC appoints Sharon Baylay-Bell as Chair, backed by BGF investment, to drive global growth in technology services for retail and direct-to-consumer brands.

The global data mining tools market is set to soar to USD $3.65 billion by 2034, driven by AI integration and growing demand in eCommerce and government sectors.

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.

Google's Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.

Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.