Connected TV stories
Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.
Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.
More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.
Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.
Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.
Advertisers gain broader access to LG Smart TV home-screen inventory as the partners add Italy, Greece and Cyprus and widen APAC coverage.
The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.
Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.
Viewers will get free-to-air channels via broadband or Wi-Fi on compatible TVs, reducing reliance on aerials and separate apps.
Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.
Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.
Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.
Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.
Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.
