Connected TV stories
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
Shared viewing on connected TV is driving stronger recall and post-ad action across Asia-Pacific, according to PubMatic's survey.
Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.
It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.
The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.
Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.
App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.
App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.
Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.
The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.
The promotion strengthens DangleAds’ push abroad as it seeks more revenue from programmatic, connected TV and AI-led ad products.
Viewers in four English-speaking markets can now sign up for nearly 25,000 hours of anime through Apple’s TV app.
The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.
Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.
The recognition underlines Cognitiv’s growth as revenue from its ContextGPT product jumped 388% and new clients rose 67% last year.
Advertisers could gain better cross-channel results as TripleLift rolls out TL Spark, an AI layer linking buying, creative and measurement.
Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.
Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.
FAST now reaches over a quarter of European homes as subscription fatigue pushes viewers towards free, ad-supported streaming options.
Amazon Ads links its DSP with Spotify in Australia, giving brands programmatic access to streaming audio and video ads in one platform.