TripleLift appoints new chief product & marketing chiefs

TripleLift has appointed Timothy Jasionowski as chief product and technology officer and Benjamin Felix as chief marketing officer, expanding the advertising technology company's leadership team.

The hires come as TripleLift broadens its platform across retail media, connected television and the open internet following the launch of TL Spark, a coordinated intelligence layer.

Jasionowski brings nearly 30 years of experience in product and technology across programmatic advertising, telecommunications, travel distribution and enterprise software. Most recently, he was senior vice president of engineering and architecture at Travelport. He has also held senior leadership roles at Magnite, Newforma and Ericsson.

He will oversee global product management, engineering, data science and technology operations, with responsibility for advancing products for publishers and advertisers as TripleLift works to more closely connect creative, supply, data and measurement.

Felix joins from Decision Counsel, where he was president. Before that, he served as chief marketing officer at Stackline, overseeing global marketing, business development and partnerships.

At TripleLift, he will lead go-to-market efforts and brand positioning, with a focus on rolling out the company's end-to-end platform and intelligence layer, deepening advertiser and partner engagement, and raising brand visibility.

Chief executive officer Dave Helmreich linked the appointments to a broader push to connect different parts of the advertising process.

"TripleLift has been building toward a moment where performance is driven by how creative, data, supply, and measurement work together," said Dave Helmreich, chief executive officer of TripleLift. "I'm thrilled to welcome Timothy, who brings the experience to lead our product and technology organization through that next phase, and Benjamin, who brings leadership across go-to-market strategy and platform storytelling as we continue to scale. Together, they strengthen our ability to move faster and deliver more connected, outcome-driven capabilities for our partners."

Expansion plans

TripleLift has been sharpening its focus on a more connected approach to digital advertising as marketers look for ways to manage fragmented channels and workflows. The company is building on its position in native advertising and curated supply while extending into newer areas including retail media and connected television.

The strategy reflects broader changes in ad tech, where companies are trying to bring creative execution, audience data, media supply and measurement into a single system. The leadership changes suggest a greater emphasis on both product development and market positioning as competition intensifies across the open web and streaming inventory.

Jasionowski said the sector was at a turning point, shaped by changes in connected television infrastructure and the rapid development of artificial intelligence.

"Throughout my career, I've been driven by those rare moments when an industry is on the verge of a fundamental realignment," said Jasionowski. "TripleLift's legacy is rooted in its foundational strength supporting traditional open web advertising models and its unique, industry-leading moat in impactful native advertising. This is a powerful inflection point: the infrastructure of CTV is being revolutionized, and AI is rapidly creating new frontiers of opportunity in the digital advertising ecosystem. This is more than just an operational evolution; it is a strategic opportunity to define the future, and I believe TripleLift is uniquely positioned to drive this transformation."

Marketing brief

Felix's appointment adds a senior marketing executive with experience in advisory work and commerce media. At Decision Counsel, he led strategic work that included the global rebrand and repositioning of JD Power. Earlier, at Stackline, he worked in a business focused on retail and commerce-related advertising and analytics.

They join TripleLift as it seeks to persuade advertisers and publishers to adopt a more unified system for planning, buying and measuring campaigns. The goal is to help clients move from signal to action faster and turn fragmented processes into measurable business outcomes.