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WARC report flags shift to outcomes & AI measurement
Artificial Intelligence

WARC report flags shift to outcomes & AI measurement

Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.

By Mark Tarre • 4 min read • 2 days ago
Gigs makes APAC splash with promising ShopBack partnership
Fintech

Gigs makes APAC splash with promising ShopBack partnership

ShopBack users could soon get easier access to travel connectivity and local mobile plans as Gigs tests its expansion in Asia.

By David Shilovsky • 3 min read • Last week
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Last week
Amperity launches AI tools for real-time customer action
Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Last week
ICANN opens new domain ending applications for 2026
Digital Transformation

ICANN opens new domain ending applications for 2026

Brands, cities and communities now have until 12 August 2026 to seek their own web suffixes, as ICANN widens the application round to 27 scripts.

By Sofiah Nichole Salivio • 4 min read • Last week
Cloudinary launches AI agents for media management
Digital Transformation

Cloudinary launches AI agents for media management

Media teams could cut manual tagging and approvals as Cloudinary makes its AI agents generally available across connected systems.

By Mark Tarre • 3 min read • Last week
Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last week

Stories from Other Regions

Marketing stories

Decile's Luma turns analytics into audiences in minutes
Personalisation

Decile's Luma turns analytics into audiences in minutes

Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.

By Sofiah Nichole Salivio • 3 min read • Today
Premium media lifts brand trust, The Trade Desk finds
Marketing

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Last week
OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • Last week
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Last week
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • Last week
Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Last week
UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • Last week
Your website is being read by AI - and you're probably invisible to it
Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Lovan • 7 min read • Last week
First-party data is the new oil: Why Australian businesses can't afford to wait
Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • Last week
Skailed launches automated FAQ tool for eCommerce pages
Customer Experience

Skailed launches automated FAQ tool for eCommerce pages

Retailers with sprawling catalogues can now automate product FAQs, reducing manual content work while boosting page visibility for shoppers.

By Joseph Gabriel Lagonsin • 3 min read • Last week