Marketing stories

LinkDaddy launches AI-driven Backlink Strategy Report, slashing SEO analysis time from hours to under an hour for agencies and marketers.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

SOUTHSTART 2026 returns to Adelaide, uniting founders, investors, and innovators across Australia’s startup and technology sectors in March.

Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.

79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.

Nearly all large US firms use AI, yet only half see widespread benefits as integration and impact measurement remain major challenges.

A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.

Kilo, formerly Kilo Health, rebrands to back global startups in wellness, beauty, and personal development with funding and operational expertise.

Krenovator launches HastyHire, an AI platform streamlining recruitment with video interviews, bias detection and 70+ language support across global markets.

Mortar AI launches MMM Pulse, a fast, data-light tool giving marketers quick, reliable insights into the true impact of campaigns and channels.

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

Gallagher Security raised over USD $7,000 for breast cancer research, more than doubling its initial goal during the Security Meets Solidarity campaign.

Google has launched Ads Advisor and Analytics Advisor, AI tools using Gemini models to help marketers optimise campaigns and gain insights on Ads and Analytics.

This Black Friday, 58% of Australians aim to snap up tech deals, with astrology influencing 31% of shoppers in their purchase decisions.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

Starting from a simple idea in rural NZ, MyTrucking has grown over 11 years into a thriving tech business serving NZ, Australia, and the UK.

New Relic has been named a Leader in Gartner’s 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in this top position.

Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.

Coralogix appoints Chetan Chaudhary as Chief Revenue Officer to lead global sales and AI-driven growth after strong USD $100 million revenue year.