Infosys teams up with SAP Emarsys to boost customer engagement

Infosys, a global provider of next-generation digital services and consulting, has announced a new partnership with SAP Emarsys, a cloud-based omnichannel customer engagement platform, aimed at equipping businesses to meet the in-demand need for versatile customer engagement.

This collaboration leverages the robust capabilities of SAP Emarsys's customer engagement platform and the cloud services of Infosys Cobalt, to boost revenue growth and upscale customer experience via high-impact marketing campaigns. The partnership sets the stage for enterprises to execute industry-specific, cross-channel marketing campaigns in real-time, thereby escalating customer loyalty through the power of AI-driven personalisation and predictive analysis.

The integration of Infosys Topaz's AI capabilities aids businesses in gaining data-driven insights and obtaining a comprehensive 360-degree view of campaigns. This blend of digital and in-store experiences fosters seamless customer interactions and helps strike the elusive balance between virtual and physical retail interactions.

Aaron Bradley, Vice President Experience, Technology & GTM Innovation at Wella Company, expressed his pleasure in working with Infosys. He commented on how the collaboration "has helped to accelerate our digital transformation in our Digital Marketing operations and facilitating our push towards innovation to deliver engaging shopping experiences across multiple touchpoints."

Brian Falzone, Chief Operations Officer, SAP Emarsys, shared similar sentiments, stating that their partnership with Infosys is set to "supercharge customer engagement". Falzone added, "Our collaboration with Infosys will change the way our customers leverage data to make strategic decisions. With Infosys' expertise in connecting integrated marketing solutions to maximise revenue through personalisation, innovation will continue to remain at the forefront for our customers."

Dinesh Rao, Executive Vice President, Co-Head of Delivery, Infosys, mirrored this enthusiasm saying, "We are delighted to collaborate with SAP Emarsys to bring groundbreaking omnichannel marketing solutions to our customers. We look forward to helping businesses streamline their marketing processes, seamlessly blending digital channels and creating a new era of customer engagement and generating faster insights across the customer life cycle."

The partnership stands as a testament to the evolving digital realm and the growing need for businesses to embrace omnichannel customer engagement. Through their collaboration, Infosys and SAP Emarsys are set to transform the way businesses capitalise on data whilst streamlining marketing processes for an optimised and personalised omnichannel customer experience.