Consistent launches Flora RGB, RoseX gaming mouse pads

Consistent Infosystems has launched two gaming mouse pads, Flora RGB and RoseX, expanding its accessories line for India's gaming and content creation market.

The range targets gamers, streamers and content creators, with a focus on tracking accuracy, comfort and durability. Both mouse pads are available through Consistent's distribution network and authorised retail partners across India.

The Flora RGB Mouse Pad features a textile-weave fabric surface, a non-slip rubber base and RGB LED lighting with multiple effects controlled by a one-touch button. It connects via USB and supports plug-and-play setup.

According to Consistent, the Flora model has a waterproof surface, works with both optical and laser mice, and is suited to gaming setups as well as creative workstations.

The RoseX Mouse Pad takes a different approach, with a smooth polyester fabric surface and reinforced stitched edges designed to reduce fraying over time. It also has a non-slip rubber base to help keep the pad stable during use.

A key feature of the RoseX model is support for full-colour sublimation printing, allowing custom branding for individual or corporate buyers. Each unit comes packed in a protective OPP bag intended to support safe handling and preserve product quality.

Gaming push

The launch is part of a broader effort to expand the company's gaming product portfolio. Consistent, which also sells IT hardware, networking products, surveillance equipment, print consumables and electronics, has been increasing its presence in gaming-related categories in India.

Demand for gaming accessories has grown alongside the rise of esports, streaming and digital content creation in the country. That has widened the market for products beyond core computing hardware, including peripherals and desktop accessories.

In comments released with the launch, the company linked the new products to changing expectations among buyers of gaming equipment.

"The gaming ecosystem in India is evolving rapidly, and users today expect accessories that deliver both performance and style. Our new Flora RGB and RoseX Mouse Pads have been developed to provide smooth control, lasting durability, and an enhanced desktop experience. This launch reflects our ongoing commitment to building a comprehensive gaming portfolio that caters to the needs of gamers, streamers, and content creators," said Yogesh Agrawal, CMD and Co-Founder, Consistent Infosystems.

Company footprint

Consistent began operations in New Delhi in 2011 and has since expanded across several segments of the Indian technology market. It says it now has more than 25 branches, over 93 service centres and more than 3,795 channel partners across India.

Its catalogue includes more than 693 products spanning hardware, networking, surveillance, gaming and consumer electronics. The company also says it exports to more than 17 countries and serves more than 5.5 crore customers.

The group has recently received industry awards in several categories, including motherboards, IP cameras, gaming and solar cameras. The recognitions reflect the breadth of its product strategy as it competes across multiple parts of India's electronics and accessories market.

The mouse pad launch highlights how brands in the sector are pursuing sales in lower-cost accessories alongside larger hardware categories. Products such as mouse pads, keyboards and other desktop add-ons have become a common way for companies to deepen their presence among gamers and creators without relying solely on more expensive devices.

For buyers, differentiation in this category often comes down to materials, grip, longevity and added features such as lighting or customisation. In that context, Consistent's two-product launch splits its offering between an RGB-lit model aimed at visual appeal and a customisable fabric model aimed at practical and branded use cases.

The products are now available across Consistent's nationwide retail and distribution network in India.