Latest news - Page 13

Offline coupons drive higher engagement over online ones
Thu, 23rd Jan 2025
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digital marketing
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fujifilm
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online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

SmartBear wins 2025 IoT award for enterprise solution
Thu, 23rd Jan 2025
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iot
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visibility
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automation
SmartBear has triumphed with the 2025 IoT Innovation Award for Enterprise Solution of the Year, marking its fifth successive win for the API Hub.

Global clickstream analytics market to reach USD $4.84bn
Thu, 23rd Jan 2025
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uc
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data analytics
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digital transformation
The global clickstream analytics market is set to expand from USD $1.71 billion in 2025 to USD $4.84 billion by 2033, driven by rising e-commerce and smart analytics.

Alibaba Cloud leads 2024 Magic Quadrant for 5th year
Thu, 23rd Jan 2025
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encryption
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fintech
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genai
Alibaba Cloud has been named a Leader for the fifth consecutive year in the 2024 Gartner Magic Quadrant for Cloud Database Management Systems.

From peak to planning: Setting up for success in 2025
Thu, 23rd Jan 2025
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cx
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martech
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ecommerce
As Australian retailers reflect on the challenges of 2024, they must prepare strategic insights from the peak season to ensure success in 2025.

eToro appoints Lale Akoner as Global Market Analyst
Thu, 23rd Jan 2025
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bbc
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bloomberg
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etfs
eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.

Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

Oracle unveils enhanced Xstore POS on cloud platform
Wed, 22nd Jan 2025
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cx
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martech
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ai
Oracle has unveiled a revamped version of its Xstore POS application, designed to enhance retail operations with increased security and improved customer interaction.

AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

Newgen Software reports 22% revenue growth in FY 2025
Tue, 21st Jan 2025
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digital transformation
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gartner magic quadrant
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analyst report
Newgen Software has reported a 22% rise in revenue for the first nine months of FY'25 at INR 1,057 crore, with significant growth across key markets.

Guavapay marks 71% revenue growth in financial year 2024
Tue, 21st Jan 2025
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fintech
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payment technologies
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sme
London-based Guavapay has reported a remarkable 71% growth in annual revenue for 2024, driven by a larger customer base and staff expansion.

Chris Wilson named new finance chief at Ecommpay
Tue, 21st Jan 2025
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fintech
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cfo
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open banking
Chris Wilson has been appointed Chief Financial Officer at payments platform Ecommpay, bringing a wealth of experience from the music and finance sectors.

EY report highlights AI trends & challenges for 2025
Mon, 20th Jan 2025
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malware
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digital transformation
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phishing
EY Consulting has released its Transformation Insider, examining AI trends in 2025, highlighting security risks and the need for strategic oversight in tech.

Athelis Health Club cuts fraud by 90% with innovative approach to member access
Mon, 20th Jan 2025
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firewalls
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surveillance
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network security
Athelis Health Club in Warrington has remarkably cut membership fraud by 90% by implementing advanced facial recognition technology from i-PRO.

Manhattan Associates launches Postgame Spotlight to optimise fulfillment
Mon, 20th Jan 2025
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martech
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omnichannel
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manhattan associates
Manhattan Associates has launched Postgame Spotlight, an analytics tool that enhances inventory allocation and fulfilment performance for retailers.

Rimini Street wins multiple prestigious industry awards
Fri, 17th Jan 2025
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casb
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customer service
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rimini street
Rimini Street has garnered multiple prestigious awards, including the Trust Radius 2025 Buyer’s Choice, recognising its excellence in client service and support.

Study finds 8.5% of GenAI prompts risk data exposure
Fri, 17th Jan 2025
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data protection
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martech
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cdp
A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.

FourKites unveils AI Control Tower for supply chain leaders
Fri, 17th Jan 2025
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data analytics
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supply chain & logistics
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digital twins
FourKites has launched its Intelligent Control Tower, leveraging real-time data and AI to transform supply chain management and enhance operational efficiency.

Brightcove earns ISO data security certification, ISO 27001
Fri, 17th Jan 2025
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data protection
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soc
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risk & compliance
Brightcove has secured the ISO/IEC 27001 certification, reinforcing its commitment to data protection in sectors including media, retail, and finance.

Concur Travel leads with ISO 14083 emissions integration
Thu, 16th Jan 2025
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cleantech
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sustainability
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sap
Concur Travel, in partnership with Thrust Carbon, has launched the first online booking tool to integrate emissions calculations compliant with ISO 14083 standard.