Social commerce stories
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.
Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.
Retailers are being pushed to capture sales from AI assistants as Salesforce links its commerce software to ChatGPT and other platforms.
Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.
Millions of UK and European shoppers can now skip manual card entry online, as Revolut rolls out Visa's Click to Pay at checkout.
UK online merchants with under EUR 2 million revenue can now access a no-code checkout with no monthly fee, aimed at easing payments costs.
Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.
Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.
Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
EBITDA profitability gives Carousell room to expand secondhand services and AI tools, after revenue rose 18% to USD $140 million last year.
Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.
More creators in Southeast Asia, Taiwan and Brazil can now earn commissions by tagging Shopee products in Instagram posts and Reels.
Frustration is rising as nearly half of UK shoppers report poor AI recommendations, while most retailers say eCommerce upgrades have slipped.
Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.
Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.
Social media is pushing retailers to restock faster, as 65% of UK shoppers now expect technology to keep viral items available.