Social commerce stories - Page 2

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.

A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.

Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and eCommerce success.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

A KPMG Asia Pacific and GS1 report reveals seamless retail as a baseline expectation, highlighting trends like AI, digital payments, and sustainability in APAC's transformation.

Forrester's new report predicts global online retail sales will soar from USD $4.4 trillion in 2023 to USD $6.8 trillion by 2028, with key disparities between regions.

Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.

Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.

AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.

Bazaarvoice set to revolutionise eCommerce by acquiring Granify, aiming to offer personalised online shopping experiences.

XPO: The Mars Agency appoints Gavin McColl as eCommerce Director, strengthening their digital commerce capabilities.