Millennials stories

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

AI shoppers put delivery terms ahead of recommendations, as Ingrid survey finds clear fulfilment info can sway or sink purchases.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.

India leads Asia Pacific in AI adoption with 56% of metro adults using generative AI in 2025, driven by high AI literacy and strong institutional trust.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Rising inflation and tariffs are forcing global consumers to cut grocery spending, shift to discount retailers, and reduce purchases across several retail categories.

Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.

Most L&D professionals find engaging Baby Boomers hardest in multi-generational workforces, with tech seen as key to personalised learning solutions, LearnUpon finds.

Forethought's 2025 report reveals agentic AI boosts CX outcomes, resolving 57% more tickets and cutting costs by over 20%, outperforming traditional AI solutions.

A report reveals 42% of workplace information accessed is irrelevant, causing staff frustration and a daily three-hour loss in productivity.