Mediaocean stories
Innovid unveils AI platform to unify & automate digital advertising
Last week
#
mediaocean
Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.
Innovid tops QKS AdTech report for leading AI-driven maturity
Tue, 9th Sep 2025
#
mediaocean
Innovid by Mediaocean is named Most Valuable Pioneer in QKS Group’s 2025 AI Maturity Matrix, leading AI integration in advertising technology platforms.
Mediaocean promotes Drew Kane, Stephanie Dorman to top roles
Tue, 15th Jul 2025
#
mediaocean
Mediaocean has promoted Drew Kane to Chief Product Officer and Stephanie Dorman to Chief Operating Officer as its Prisma platform targets global growth.
Ramsey McGrory named President of Prisma to drive AI growth
Thu, 26th Jun 2025
#
mediaocean
Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.
CTV ad spend lags viewership growth despite rising engagement
Fri, 25th Apr 2025
#
mediaocean
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
#
mediaocean
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
Survey: marketers call for new ad verification models
Fri, 22nd Nov 2024
#
mediaocean
A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.
Mediaocean appoints Michael Serratore as Account Director
Fri, 25th Mar 2022
#
mediaocean
Mediaocean expands team in Melbourne, appointing Michael Serratore as Account Director and Jay Smith as Sales Director for JAPAC region.