Marketing stories
Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.
Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.
More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.
Marketers worldwide can now access free courses as the companies respond to a 113% annual rise in AI-literate job postings.
Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.
Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.
Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.
Non-STEM graduates now make up a third of Hyundai Card's digital team, as the issuer ties hiring to its AI-led business shift.
Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.
Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.
The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.
Most firms are still trialling AI at the edges, leaving executives under pressure to prove productivity gains from technology spend.
Retailers risk losing sales to AI agents as most of the UK's biggest eCommerce brands lack the technical setup for autonomous checkout.
Australian consumer startups can now tap fresh advertising stock instead of cash, as Scaleup Mediafund deploys its fourth AUD $25 million vehicle.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.
More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.
Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.
