Global Stories

Marketing platform makes recommendations personal across user channels

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

By Kai Ping Lew • 2 min read • Thu, 26th Apr 2018

Data Analytics

Report: Is social media marketing worth the hype?

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

By Julia Gabel • 2 min read • Mon, 23rd Apr 2018

Digital Transformation

Breaking down silos: Why marketers must reimagine their approach to data

cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia's GDP by 2021.

By Julia Gabel • 3 min read • Mon, 26th Mar 2018

DataCentre infrastructure

APC by Schneider Electric looking to fill channel role after new promotions

The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.

By Patrick Martlew • 3 min read • Fri, 9th Mar 2018

Partner Programmes

Ivanti gives its partner program a significant refresh

Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).

By Patrick Martlew • 2 min read • Fri, 2nd Mar 2018

Customer Relationship Management

Asia Pacific marketers now global leaders in AI adoption – report

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

By Kai Ping Lew • 3 min read • Tue, 27th Feb 2018

Marketing Technologies

Forrester names Adobe leader in enterprise marketing and campaign management

Adobe shines in Forrester's latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.

By Kai Ping Lew • 3 min read • Thu, 22nd Feb 2018

Marketing Technologies

Kiwi digital agency secures German web award for second year running

Wellington-based digital agency Resn has been crowned 'Agency of the Year' at the 2018 Awwwards Conference in Berlin, marking its second consecutive win.

By Kai Ping Lew • 2 min read • Mon, 12th Feb 2018

Unified Communications

Startup uses chatbot to simplify global digital marketing

MemePR's marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service.

By Kai Ping Lew • 2 min read • Thu, 8th Feb 2018

Marketing Technologies

Tourists feel the chill of Antarctica in Air NZ's next safety video

Air NZ's next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 31st Jan 2018

Marketing Technologies

Marketing and messaging trends shaping Facebook Messenger this year

Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.

By Kai Ping Lew • 4 min read • Mon, 22nd Jan 2018

Marketing Technologies

Maritime NZ's innovative digital marketing campaign wins award

Maritime NZ's innovative “Virtual Coastwatch” digital campaign, promoting lifejacket use, wins gold at New York's International Festival of Media Awards.

By Kai Ping Lew • 2 min read • Thu, 18th Jan 2018