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Wine firm uses AR to tell its story right on the bottle
Marketing Technologies

Wine firm uses AR to tell its story right on the bottle

A Central Otago wine company is using augmented reality (AR) and a 'digital first' strategy to change the way it builds its brand and engages with customers.

By Sara Barker • 2 min read • Wed, 12th Dec 2018
Kiwis being taken for a ride with certification due to SEO fears
Marketing Technologies

Kiwis being taken for a ride with certification due to SEO fears

A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.

By Staff Writer • 3 min read • Tue, 27th Nov 2018
Digital advertising not a 'black hole' of distrust, says marketing expert
Digital Signage

Digital advertising not a 'black hole' of distrust, says marketing expert

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn't have to be that way.

By Sara Barker • 3 min read • Fri, 23rd Nov 2018
Report - Nine tips for tech companies to maximise growth
Marketing Technologies

Report - Nine tips for tech companies to maximise growth

Kiwi high-growth companies have 40% more salespeople than non-high-growth firms, according to the 2018 Market Measures survey.

By Ben Moore • 3 min read • Mon, 19th Nov 2018
Global Synnex AU and Marketo distribution partnership forged
Data Analytics

Global Synnex AU and Marketo distribution partnership forged

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

By Staff Writer • 2 min read • Fri, 9th Nov 2018
Gartner's 7 steps for agile marketing
DevOps

Gartner's 7 steps for agile marketing

Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.

By Staff Writer • 3 min read • Wed, 17th Oct 2018
Study finds social media for businesses is more than just marketing
Marketing Technologies

Study finds social media for businesses is more than just marketing

A Hootsuite study reveals that businesses leveraging social media reap benefits beyond marketing, including community engagement and market insights.

By Sara Barker • 3 min read • Wed, 19th Sep 2018
Artificial intelligence: Marketing's new best friend?
Unified Communications

Artificial intelligence: Marketing's new best friend?

AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.

By Sara Barker • 3 min read • Fri, 7th Sep 2018
Former Google exec joins HubSpot as APAC managing director
Customer Relationship Management

Former Google exec joins HubSpot as APAC managing director

HubSpot appoints former Google Cloud leader Shahid Nizami as managing director for Asia Pacific. He will be based in Singapore.

By Sara Barker • 3 min read • Thu, 16th Aug 2018
Unlocking legacy assets with an internal digital platform
Partner Programmes

Unlocking legacy assets with an internal digital platform

Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.

By Scott Shaw • 7 min read • Mon, 25th Jun 2018
How to market to B2B technology buyers
Marketing

How to market to B2B technology buyers

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer's needs.

By Ben Moore • 2 min read • Wed, 20th Jun 2018
Data is the power behind effective marketing - Research
Data Analytics

Data is the power behind effective marketing - Research

A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.

By Ben Moore • 3 min read • Thu, 7th Jun 2018
Cloud marketing company Seismic acquires key competitor
Marketing

Cloud marketing company Seismic acquires key competitor

Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

By Julia Gabel • 2 min read • Fri, 25th May 2018
LiveRamp brings data-driven marketing platform to Australia
Data Analytics

LiveRamp brings data-driven marketing platform to Australia

IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.

By Ben Moore • 2 min read • Wed, 23rd May 2018
Adobe brings analytics to paid search campaigns with new integrations
Data Analytics

Adobe brings analytics to paid search campaigns with new integrations

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

By Patrick Martlew • 3 min read • Fri, 18th May 2018
How AI is changing marketing exponentially - Gartner
Customer Experience

How AI is changing marketing exponentially - Gartner

AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.

By Chris Pemberton • 3 min read • Wed, 16th May 2018
Demand for DXPs changing the technology landscape
Marketing Technologies

Demand for DXPs changing the technology landscape

DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.

By Ben Moore • 2 min read • Thu, 10th May 2018
Aussie indie digital marketers win Bing innovation partner award
Marketing Technologies

Aussie indie digital marketers win Bing innovation partner award

Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.

By Ben Moore • 2 min read • Mon, 7th May 2018

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