Market research stories - Page 4

KX and NVIDIA have launched the AI Banker Agent, an AI system designed to enhance real-time decision-making and client service in global trading markets.

Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

Acuity Knowledge Partners launches Agent Fleet, an AI platform designed to boost efficiency for banks, asset managers and private equity firms without more staff.

A new Stack Overflow survey reveals 82% of global developers are now familiar with open-source AI, with younger developers leading the charge.

A Stack Overflow survey reveals 82% of global developers are engaging with open-source AI, highlighting its rising significance for younger professionals.

Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.

A study has crowned IKEA the top ecommerce site for customer experience in the UK for 2025, outpacing competitors with superior site performance.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

A study by Juniper Research forecasts that global non-financial businesses will spend USD $22 billion on KYC/KYB systems by 2029, marking a 140% increase.

A new survey from Riverbed reveals that while 95% of retail leaders view AI as crucial, only 40% feel prepared for its implementation.

Technology consultancy Restive predicts that convenience, personalisation, and sustainability will dominate retail trends in 2025 for both online and physical stores.

NTT DATA and Google Cloud are bolstering their strategic partnership to advance cloud-based data analytics and generative AI solutions across the Asia Pacific.

SoftServe has been recognised as a Challenger in Gartner's 2024 Magic Quadrant for Custom Software Development Services, highlighting its focus on Generative AI.

A new report by Qualtrics reveals that AI-generated synthetic personas could account for over half of market research data collection by 2025.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com's Fast 50 Index, defying AI disruption fears.