Market research stories - Page 2

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Industrial 3D printer shipments return to growth as aerospace demand and a strong China rebound lift high-end metal systems in 2025.

Software-defined vehicles have overtaken EVs and driver-assistance as carmakers' top priority, with zonal designs and cloud-led updates surging.

AI data management is set to surge to USD $239.15bn by 2034 as cloud, streaming data and governance needs reshape enterprise data strategy.

Channel partners in five markets plan to prioritise data-led products and consulting in 2026, edging out managed services and subscriptions.

Global enterprises now see AI less as a cost cutter and more as a revenue engine, with agentic tools and Chief AI Officers rising in boardrooms.

Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.

Informatica from Salesforce is named a Leader in Gartner's 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

BCS Consultancy names Chris Coward COO to steer global expansion and sharpen operations as AI-driven data centre demand accelerates.

Spending on private LTE and 5G networks is forecast to hit USD $7.2 billion by 2028 as enterprises outpace growth in public mobile systems.

CrowdStrike will acquire identity security specialist SGNL to add continuous, AI-ready access enforcement across human and machine users.

AI, IoT and automation are transforming cold chain logistics as stricter rules, pharma growth and online groceries drive rapid change.

Gigamon tightens grip on deep observability with 50% share as AI-driven workloads fuel 25% market growth and rising hybrid cloud demand.