Integral Ad Science stories

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.

Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media's Ethical AI Certification, spotlighting trusted AI use.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.