Integral Ad Science stories
![Story image](../../../../../uploads/story/2024/05/28/preview_Niall-GumGum.webp)
GumGum names Niall Hogan as JAPAC General Manager
Wed, 29th May 2024
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data privacy
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digital advertising
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sales
GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.
![Story image](../../../../../uploads/story/2024/02/06/preview_img-2owRJ97LBSYKmXD5vGcCQRSm.webp)
IAS extends AI-driven brand safety measures on Facebook & Instagram
Tue, 6th Feb 2024
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instagram
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verizon
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facebook
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
![Story image](../../../../../uploads/story/2024/01/18/preview_img-YlCItyx62eVtSGa8XNrsril2.webp)
IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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digital media
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japan
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advertising
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
![Story image](../../../../../uploads/story/2024/01/05/preview_img-a9eQxKR3IXt7fHib7JlBKeXy.webp)
Integral Ad Science launches Quality Attention measurement tool
Fri, 5th Jan 2024
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martech
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cx
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awareness
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
![Story image](../../../../../uploads/story/2023/12/19/preview_img-DWSc18OhsxOeQeH4VMn2f9jI.webp)
Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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data analytics
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big data
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.