Engagement stories
eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.
SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.
Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.
Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.
Brightcove unveils AI Suite to revolutionise video technology with AI-powered tools for content creation, management, engagement, and cost efficiency.
Loop has launched a customisable order tracking solution to enhance shopper engagement, aiming to transform post-purchase experiences for retailers.
Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.
Zendesk ANZ launches Relay to help businesses send proactive, personalised messages via WhatsApp and SMS, enhancing customer service and boosting sales.
Zoom has launched the open beta of smart name tags, an AI-driven feature in Zoom Rooms, to boost inclusivity and engagement in hybrid meetings.
More than half of Australia's secondary schools now use Education Perfect's refreshed platform, fostering student agency and boosting educational outcomes for 1.4 million students.
Vudoo has partnered with Scroll Media to bring shoppable and interactive digital ads to top publishers across Australia and New Zealand.
Censys has launched a community forum for security teams, providing a platform for over 70,000 members to share knowledge and access data-driven solutions.
Oracle has unveiled new user experience features in its Cloud HCM, aiming to enhance productivity through tailored Activity Centres for employees and managers.
Research reveals a critical 51% gap between cyber risk owners and employees' AI policy awareness, endangering UK businesses' cyber resilience.
LinkedIn has unveiled Australia's top startups for 2024, showcasing promising companies across diverse sectors, including medicinal cannabis and food biotech.
New Datacom research reveals that 70% of Australians would increase their confidence in local councils through tech investments, yet only 37% see councils as tech-savvy.
A Workhuman survey reveals 36% of UK employees are faking productivity due to an always-on culture, highlighting the need for better work-life balance.
Gallagher Security launches its innovative Virtual Classroom in Asia, enhancing technician training with cloud-based solutions.
Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.
Orbus Software and Unipart Consultancy form a new partnership to enhance digital transformation, utilising OrbusInfinity to provide live digital blueprints for diverse sectors.
