Engagement stories - Page 2

Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.

Brightcove unveils AI Suite to revolutionise video technology with AI-powered tools for content creation, management, engagement, and cost efficiency.

Loop has launched a customisable order tracking solution to enhance shopper engagement, aiming to transform post-purchase experiences for retailers.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

Zoom has launched the open beta of smart name tags, an AI-driven feature in Zoom Rooms, to boost inclusivity and engagement in hybrid meetings.

Censys has launched a community forum for security teams, providing a platform for over 70,000 members to share knowledge and access data-driven solutions.

Oracle has unveiled new user experience features in its Cloud HCM, aiming to enhance productivity through tailored Activity Centres for employees and managers.

Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Binance celebrates Bitcoin Pizza Day with a global pizza giveaway, events in 20+ countries, and community engagements, marking the historic BTC purchase.

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

A new study by Cornerstone OnDemand reveals 63% of UK executives consider their workforce unprepared for change, underscoring a critical skills gap.

Satya Nadella's leadership ethos, combining authenticity, empathy, and intent, redefines success in the digital era, transforming both Microsoft's journey and tech industry paradigms.

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.

Live streaming heightens online engagement, outpacing TV shows in views, with its raw, unfiltered content and real-time audience interaction, becoming a prime avenue for growing virtual communities.

Banks wrestling with outdated systems can bolster sustainability efforts by leveraging carbon management to personalise client services, ensuring greener finance integrates seamlessly with consumer lifestyles.

In light of increasing costs and dwindling margins, companies are shifting towards democratising employee share plans, offering equity ownership to a wider workforce as a strategic method of cost reduction and employee motivation.