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Decline in email click-through rates blamed on automation
Marketing Technologies

Decline in email click-through rates blamed on automation

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024
Exclusive: How Bonzai is changing the digital advertising industry
Software-as-a-Service

Exclusive: How Bonzai is changing the digital advertising industry

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

By Tom Raynel • 4 min read • Fri, 22nd Dec 2023
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023
Me&u launches marketing platform in partnership with Eagle Eye
Customer Experience

Me&u launches marketing platform in partnership with Eagle Eye

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

By Tom Raynel • 3 min read • Wed, 8th Nov 2023
Mastering the complex art of online to offline marketing
Data Analytics

Mastering the complex art of online to offline marketing

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

By Tom Raynel • 5 min read • Mon, 3rd Jul 2023
Manhattan Active Omni Integrated with Google Merchant Center
Marketing Technologies

Manhattan Active Omni Integrated with Google Merchant Center

Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.

By Manhattan Associates • 3 min read • Fri, 26th May 2023
How Australian Brands can Expand Internationally via Marketplaces Today
eCommerce

How Australian Brands can Expand Internationally via Marketplaces Today

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

By Merline McGregor • 4 min read • Mon, 13th Feb 2023
iion releases new adtech offering for the gaming space
Gaming

iion releases new adtech offering for the gaming space

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

By Mitchell Hageman • 5 min read • Thu, 24th Nov 2022
The four key trends shaping modern consumer behaviour
Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019
You're invited: Adobe Symposium 2019, Sydney
Marketing Technologies

You're invited: Adobe Symposium 2019, Sydney

Adobe Symposium 2019 in Sydney is set to unite 4000 experts for two days of keynotes, workshops, and tech showcases on 27-28 June at the ICC Sydney.

By Sara Barker • 2 min read • Wed, 24th Apr 2019

Stories from Other Regions

Digital marketing stories

Waitrose partners with CitrusAd to revamp its advertising strategy
Customer Experience

Waitrose partners with CitrusAd to revamp its advertising strategy

Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

By Tom Raynel • 3 min read • Tue, 7th Nov 2023
Consumers want better digital experiences - Cisco AppDynamics
Customer Experience

Consumers want better digital experiences - Cisco AppDynamics

Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.

By Mitchell Hageman • 3 min read • Wed, 21st Dec 2022
The temptation to sell privately
Social Media

The temptation to sell privately

Softening house prices could tempt vendors to go private, but agents still deliver about 15% more on average, Century 21 says.

By Michael Curreen • 2 min read • Mon, 5th Sep 2022
Priming your business for post-lockdown recovery
Data Analytics

Priming your business for post-lockdown recovery

Small firms are turning lockdown downtime into new services, digital events and broader product ranges to aid recovery.

By Michael Curreen • 4 min read • Mon, 27th Sep 2021
Plenty of real estate activity under Level 4
Digital Transformation

Plenty of real estate activity under Level 4

Online property traffic is staying strong during New Zealand's Level 4 lockdown, as buyers browse listings and sellers turn to virtual appraisals.

By Michael Curreen • 2 min read • Thu, 26th Aug 2021
Start-up advances online marketing, boosted by $5M in funding
Marketing Technologies

Start-up advances online marketing, boosted by $5M in funding

Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.

By Catherine Knowles • 3 min read • Tue, 7th Apr 2020
Kiwis still house hunting during lockdown
Social Media

Kiwis still house hunting during lockdown

Online property searches have surged as lockdown restrictions curb listings, while average asking prices in March still rose 5% year on year.

By Michael Curreen • 2 min read • Mon, 6th Apr 2020
Selling a property: what NOT to do
Social Media

Selling a property: what NOT to do

Targeted advertising can speed up a home sale and lift the final price, as interest from online-only listings often fades quickly.

By Michael Curreen • 3 min read • Tue, 10th Mar 2020