Digital Marketing stories - Page 1
LG Electronics ranks 97th in Best Global Brands 2024
Yesterday
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cx
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martech
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digital marketing
LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.
Barriers hinder MarTech's role in fostering customer trust
Yesterday
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
Adobe to invest a whopping $100 million in global AI education
3 days ago
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it training
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martech
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genai
Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.
AI takes center stage in Adobe's new GenStudio tool
3 days ago
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Adobe unmasks over 100 new Creative Cloud features
3 days ago
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martech
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genai
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ai
Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.
LiveRamp enhances AI with new Perplexity, Chalice deals
Last week
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cx
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martech
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personalisation
LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.
Liftoff unveils Cortex to revolutionise mobile ad campaigns
Last week
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ai
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digital marketing
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ml
Liftoff has launched Cortex, a machine learning platform poised to enhance mobile ad campaign performance significantly through advanced data processing techniques.
Bazaarvoice launches Vibe to unify content strategies
Last week
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ecm
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martech
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digital marketing
Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and e-commerce success.
Adobe Express expands with AI & key integrations
Last week
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martech
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genai
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ai
Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.
Kentico to host Partner Connections 2024, sharing latest innovations
Last week
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ecm
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cx
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martech
Kentico will host its Partner Connections 2024 events in Prague on October 8-9 and Miami on November 12-13, showcasing new features of Xperience.
Influencers reshape Southeast Asian eCommerce market
Last week
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youtube
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facebook
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digital marketing
A new report reveals that influencer marketing is crucial for eCommerce growth in Southeast Asia, significantly impacting consumer behaviour in Singapore.
Three reasons why domains are a secret weapon for Aussie businesses
Last week
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martech
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partner programmes
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physical security
In an increasingly digital world, Australian businesses must recognise the power of memorable domain names to enhance brand presence and improve security.
Impressive launches Skailed to automate SEO landing pages
Last week
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
Silverpush names Aom Wasinee Chongmeesuk as Thailand head
Last week
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ai
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digital marketing
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kpis
Silverpush appoints Aom Wasinee Chongmeesuk as Country Director for Thailand, aiming to enhance AI-driven advertising strategies in the evolving market.
How first-party data supports Australia’s current spotlight on privacy
Last month
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martech
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cdp
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personal computing devices
Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.
LJ Hooker launches Acceler8 to streamline digital marketing
Last month
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martech
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cdp
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digital marketing
The LJ Hooker Group is launching Acceler8, an ecosystem of digital tools to enhance marketing and efficiency, just in time for the spring selling season.
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Kevin Sellers joins Avalara as executive VP & CMO
Last month
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document management
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ecm
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martech
Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.
Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer
Last month
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partner programmes
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digital marketing
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marketing strategy
Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.
MediaVision relocates to larger London office amid growth
Last month
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martech
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digital marketing
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seo
London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.
IDHL doubles office space in Leeds with new 10-year lease
Last month
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hcm
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collaboration
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digital marketing
IDHL moves into a 9,600 sq ft space at 10 South Parade, Leeds, with a new 10-year lease, doubling its office size to support its 400-strong workforce.