Digital marketing Stories - Page 2

Indian Stories

Digital marketing stories

Synup launches Sydekick AI agent for local marketing

Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.

By Joseph Gabriel Lagonsin • 4 min read • This month

Global Stories

Digital marketing stories

Generative AI

In Marketing We Trust hires Expedia search veterans

The hires strengthen the agency's push into AI-driven search as brands face shifting discovery habits and tougher technical demands.

By Sofiah Nichole Salivio • 3 min read • Last week

Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • This month

Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • This month

Software-as-a-Service

Bazaarvoice launches AI visibility package for retailers

Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

Brightcove launches Gen 2 video platform with AI hub

Video teams could cut manual work and unlock revenue as Brightcove rolls out an AI tool that can act across its platform from chat prompts.

By Karen Joy Bacudo • 4 min read • This month

Manufacturing

Boomi names APAC customer innovation award winners

The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.

By Sean Mitchell • 4 min read • This month

Data Analytics

Australian firms lose work amid skilled staff shortages

Australian employers are losing customers and delaying contracts as skilled vacancies linger for weeks, a survey of 214 firms found.

By Sean Mitchell • 5 min read • This month

Marketing Technologies

Yahoo launches In-Flight Outcomes for Australian DSP

Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.

By Sean Mitchell • 3 min read • This month

Software-as-a-Service

Bakers Delight speeds digital marketing rollouts with Boomi

Reusable integrations have cut Bakers Delight's rollout times for new digital tools, with Shopify live in four months and Klaviyo in three.

By Sean Mitchell • 4 min read • This month

Software-as-a-Service

Dreamdata launches Dreamdata AI suite for B2B marketers

Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.

By Sofiah Nichole Salivio • 5 min read • This month

Customer Experience

KERV.ai & LG Ad Solutions expand CTV deal globally

Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Digital marketing stories

Digital Transformation

COSBOA urges support to boost small business AI use

Australia could miss the productivity gains from artificial intelligence unless small firms get more practical support to use it across their operations.

By Joseph Gabriel Lagonsin • 5 min read • Last week