eCommerceNews India - Technology news for digital commerce decision-makers

Digital Marketing stories

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Ascent One launches integrated platform to streamline educational tasks
This month
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compliance
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software
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digital marketing
Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.
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Exclusive Networks acquires NEXTGEN Group to bolster APAC presence
Last month
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big data
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bi
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data analytics
Cybersecurity giant, Exclusive Networks, unveils plans to fully acquire channel services firm, NEXTGEN Group, boosting its market presence across the Asia-Pacific region.
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Bonzai to enhance digital ad viewability performance
Last month
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digital marketing
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westfield
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nz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.
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Adobe & Henkel extend partnership for AI-driven automation
Last month
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martech
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cdp
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ai
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
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Prophet's AI platform intends to revamp global ad spend efficiency
Last month
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ai
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digital marketing
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inflation
Predictive intelligence platform, Prophet, emerges from 3-year development, using Nobel Prize-winning mathematics to mitigate a $1 trillion deficit from data blind spots and Google's cookie phase-out.
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NP Digital expands APAC presence & appoints new regional leaders
Last month
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martech
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seo
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digital marketing
Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.
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SBM marketing agency unveils new advanced studios in Melbourne
Last month
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digital marketing
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social media
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collaboration
Full-service marketing agency, SBM, launches its state-of-the-art studios in Moorabbin, Melbourne, to bolster its commitment to enhanced customer service and regional presence.
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Media.Monks secures Gold Partner status with Optimizely
Last month
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cdp
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martech
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digitisation
Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.
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SAP Emarsys rolls out AI-driven omnichannel marketing enhancements
Last month
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martech
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omnichannel
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ai
SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.
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IWD 2024: Marketing to women: Combining intuition and technology to unlock the market
Last month
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dei
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martech
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iwd
In our journey toward a more equitable society, acknowledging and celebrating the diversity within the female demographic is paramount when it comes to marketing.
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'Artificial Inflation of Traffic' scams skyrocket in 2023
Thu, 15th Feb 2024
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cloud services
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ai
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threat intelligence
A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.
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Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Wed, 14th Feb 2024
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crm
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bi
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big data
Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
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Online privacy changes may hike Australian eCommerce prices
Wed, 7th Feb 2024
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bi
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big data
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martech
Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.
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How the editorial team works at TechDay: Our tips for you
Fri, 12th Jan 2024
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partner programmes
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marketing strategy
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techday
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
Wed, 20th Dec 2023
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partner programmes
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sales
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digital marketing
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.
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MBC joins forces with PLDT Enterprise for digital transformation push
Mon, 18th Dec 2023
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digital transformation
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digital arena
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digital marketing
Manila Broadcasting Company (MBC) advances its digital transformation by expanding partnership with telecoms integrator PLDT Enterprise, and adopting Google Workspace.
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AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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ai
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crm
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advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
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Bonzai launches innovative mobile ad format 'BrandStory' in Australasia
Tue, 28th Nov 2023
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digital marketing
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cios
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nz
Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.
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UK Govt announces £200m digital skills training package
Mon, 13th Nov 2023
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ai
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productivity
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jobs
The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.
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Cybage Software welcomes Geoffrey Van Haeren to Advisory Board
Tue, 7th Nov 2023
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software
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global expansion
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digital marketing
Cybage Software Pvt. Ltd welcomes industry expert Geoffrey Van Haeren to its Advisory Board, adding to its expertise and innovation.
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DoubleVerify expands APAC Presence with leadership appointments
Tue, 7th Nov 2023
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digital marketing
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job moves
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doubleverify
DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.
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Kochava introduces AI Prompt, a novel tool for global marketers
Mon, 30th Oct 2023
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omnichannel
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martech
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ai
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
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NP Digital Bolsters Asia Pacific Operations with Senior appointments
Tue, 17th Oct 2023
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bi
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big data
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data analytics
NP Digital enhances Asia Pacific operations, appointing Gary Cheung as GM for Hong Kong and Taiwan, and Melissa Cheng as Country Manager for Malaysia.
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Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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integration
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digital marketing
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.