Customer engagement Stories - Page 2

Global Stories

Customer engagement stories

Axis cuts emissions but Scope 3 remains the challenge

Lower energy use has helped trim Axis's direct emissions, but the vast bulk of its footprint still sits in suppliers and product use.

By Sean Mitchell • 4 min read • Last week

Customer Relationship Management

Earnix launches AI orchestration system for insurers

Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last week

Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week

Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Software-as-a-Service

Cegid launches retail one for speciality store chains

Retail staff could spend less time juggling logins as Cegid brings sales, stock and customer tools into one interface.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

8x8 adds real-time translation and model choice to AI Studio

Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

Genesys honours Nexon & QPC in APAC partner awards

The awards highlight how Genesys is leaning on partners to help customers turn AI pilots into wider deployments while managing governance risk.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month

Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month

Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month

Stories from Other Regions

Customer engagement stories

Digital Transformation

Retailers lack AI strategy despite competitive pressure

The gap leaves many retailers exposed, as most feel pressure to adopt AI yet fewer than half have a clear plan for doing so.

By Mark Tarre • 4 min read • Last week

Fintech

Wise buys Expatica to widen global relocation reach

The deal broadens Wise's customer reach beyond payments, tying its cross-border banking tools to advice for millions of people moving abroad.

By Karen Joy Bacudo • 3 min read • Last week

Data Protection

Australia leads in trusted AI service investment, Salesforce

Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.

By Mark Tarre • 4 min read • Last week

Software-as-a-Service

iQanAI launches conversational AI sales app across SEA

Businesses across Singapore, Malaysia and Indonesia can now automate multilingual chat sales around the clock, reducing missed leads and follow-up delays.

By Mark Tarre • 3 min read • Last week