Customer engagement stories - Page 10

NiCE has topped the 2025 Gartner Magic Quadrant for CCaaS, leading in both Ability to Execute and Completeness of Vision for the first time.

NiCE has acquired Cognigy, merging their AI to enhance global customer experience platforms with advanced conversational and agentic AI technology.

Research reveals Australian consumers prefer human customer service, with only 28% comfortable engaging with AI-powered support, citing trust and accuracy concerns.

SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.

Azmarq Technovation has launched Baynix.ai in Dubai, offering AI-driven omnichannel messaging to enhance business communication across the Middle East and beyond.

Check Point has named Brett Theiss as Chief Marketing Officer to drive global growth and enhance brand strategy amid evolving cyber security challenges.

Supersonik raises USD $5 million to launch a multilingual AI agent that instantly delivers personalised live product demos via video calls worldwide.

STAGE has enhanced its customer support with SquadStack.ai's multilingual AI, cutting costs by 70% and boosting satisfaction to 86% in six weeks.

Vector Capital will merge AI firms Showpad and Bigtincan under the Showpad brand to create a global AI-driven revenue enablement platform by 2025.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

Twilio has launched global RCS messaging, enabling businesses to send branded, interactive messages, boosting engagement and trust across 20 countries.

Seismic has integrated its Aura AI with Salesforce's Agentforce to boost B2B sales by offering real-time content and adaptive playbooks within a single platform.

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

Saviynt appoints Kevin Spurway, with 20+ years in enterprise SaaS marketing, as Chief Marketing Officer to boost growth and market leadership.

Nick Kempt has been appointed Director of Customer Success and Professional Services for Riverbed in the Asia Pacific and Japan region, leading AI-driven customer strategies.

Xsolla has launched a new Unity SDK to help developers monetise games directly, with cross-platform support and over 1,000 payment methods worldwide.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

monday.com enhances its partner programme with new AI and Service specialisations to boost expertise, revenue streams and customer alignment globally.

InMoment has launched AI Auto Responding in APAC, automating personalised customer review responses to ease workloads for multi-location businesses.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.