eCommerceNews India - Technology news for digital commerce decision-makers

Customer data stories - Page 7

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World Aquatics to migrate core systems to Alibaba Cloud by 2028

Wed, 30th Jul 2025
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data analytics
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digital transformation
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martech
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
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Brands boost social commerce spend despite western slow uptake

Fri, 11th Jul 2025
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martech
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cdp
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marketing
Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.
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Qantas latest in string of cyber attacks on the aviation sector globally

Wed, 2nd Jul 2025
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A significant cyber-attack on Qantas exposed personal data, highlighting a rising wave of airline breaches by the financially motivated hacker group Scattered Spider.
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NiCE & Snowflake partner to boost secure AI-driven data sharing

Tue, 17th Jun 2025
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uc
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data analytics
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digital transformation
NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.
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Amplitude launches AI Agents to streamline product optimisation

Thu, 12th Jun 2025
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saas
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data analytics
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digital transformation
Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.
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HubSpot launches direct connector for ChatGPT CRM insights

Fri, 6th Jun 2025
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saas
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crm
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data analytics
HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.
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How retailers can stay profitable amidst economic uncertainty

Thu, 5th Jun 2025
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digital transformation
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cx
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martech
Retailers must harness data-driven agility and real-time inventory visibility to navigate U.S. tariffs and economic uncertainty while staying profitable.
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Adidas data breach highlights supply chain risk for retailers

Thu, 29th May 2025
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data protection
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phishing
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martech
Adidas has suffered a data breach via a third-party provider, exposing customer information and highlighting rising cyber risks in retail supply chains.
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LexisNexis data breach exposes 364,000 personal records

Thu, 29th May 2025
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data protection
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data analytics
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martech
LexisNexis has suffered a data breach exposing personal details of over 364,000 people via a third-party software platform, raising security concerns.
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Marks & Spencer cyber attack sparks customer data security fears

Thu, 15th May 2025
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data protection
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phishing
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martech
Marks and Spencer's recent ransomware attack exposed customer data, raising concerns over cyber security and highlighting the need for robust protection and swift response.
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NICE & ServiceNow partner on AI to unify customer service

Thu, 8th May 2025
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crm
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
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Amperity launches AI agent to unify fragmented customer data

Fri, 2nd May 2025
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data analytics
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martech
Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.
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Arohan wins CRIF award for data-driven financial inclusion in India

Fri, 2nd May 2025
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data analytics
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digital transformation
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martech
Arohan Financial Services wins CRIF Data Excellence Award 2025 for leveraging data analytics to enhance microfinance and financial inclusion in India.
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One in fourteen workers use China-based AI apps, study shows

Fri, 18th Apr 2025
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data protection
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cloud security
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martech
Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.
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Amperity names Dawn Lepore Chairman of the Board

Mon, 7th Apr 2025
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digital transformation
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fintech
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cx
Amperity has appointed Dawn G. Lepore as Chairman of its Board, bringing her extensive experience in technology and retail to the role.
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Adobe & AWS join forces to enhance digital marketing

Wed, 19th Mar 2025
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
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Mostly AI launches open-source toolkit for synthetic data

Thu, 6th Feb 2025
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data analytics
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martech
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cdp
Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.
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Bringing personalized loyalty strategies to life: From promise to reality

Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
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Study finds 8.5% of GenAI prompts risk data exposure

Fri, 17th Jan 2025
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data protection
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martech
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cdp
A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.
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Travel industry faces rising threat from malicious bots

Tue, 14th Jan 2025
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martech
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cdp
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credit card fraud
The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.