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Customer data stories

DataQuark launches AI suite for marketing decisions
Customer Relationship Management

DataQuark launches AI suite for marketing decisions

It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Netcore & GlobalPay unite customer engagement systems
Customer Relationship Management

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • Last week

Global Stories

Customer data stories

Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Yesterday
The Next E-commerce Interface May Not Be a Screen
Wearables

The Next E-commerce Interface May Not Be a Screen

As AI agents begin handling purchases and deliveries, retailers face tougher questions over identity, authorisation and trust.

By Edmund Ng • 6 min read • 2 days ago
Proofpoint expands insider-risk tools to Microsoft 365
Data Protection

Proofpoint expands insider-risk tools to Microsoft 365

Investigators will get a fuller audit trail as the software links Microsoft 365 activity and AI prompts with emails, files and logs.

By Sean Mitchell • 4 min read • 2 days ago
OpenTable launches AI tools to help restaurants fill seats
Software-as-a-Service

OpenTable launches AI tools to help restaurants fill seats

AI search and automation are helping restaurants win more bookings as OpenTable expands tools aimed at cutting staff workload and boosting covers.

By Sofiah Nichole Salivio • 4 min read • Last week
The Hidden Data Quality Risks of Holding Data for Too Long
Data Protection

The Hidden Data Quality Risks of Holding Data for Too Long

Keeping stale records in active systems can distort reporting, raise security exposure and drive up storage costs for organisations.

By Bobby Joseph • 6 min read • Last week
Algolia names Chung & Servantez to AI growth roles
Software-as-a-Service

Algolia names Chung & Servantez to AI growth roles

The appointments bolster Algolia's push into enterprise AI, as it seeks to turn search into a trusted retrieval layer for customer data.

By Sofiah Nichole Salivio • 4 min read • Last week
Infobip study finds brands struggle to prove sports ROI
Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • Last week
Cricket Australia signs Komo deal for fan data push
Marketing Technologies

Cricket Australia signs Komo deal for fan data push

Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.

By Sean Mitchell • 4 min read • Last week
Why Email and Phone Append Matter for Prescreen Campaigns
Data Protection

Why Email and Phone Append Matter for Prescreen Campaigns

Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.

By Shivani Pimpili • 5 min read • Last week

Stories from Other Regions

Customer data stories

Klaviyo launches headless CRM for AI tools & agents
Software-as-a-Service

Klaviyo launches headless CRM for AI tools & agents

Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Singapore Tourism Board revamps site with Adobe cloud
Digital Transformation

Singapore Tourism Board revamps site with Adobe cloud

Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.

By Sean Mitchell • 3 min read • Yesterday
Zendesk launches specialised AI agents for commerce
Digital Transformation

Zendesk launches specialised AI agents for commerce

Australian retailers are set to benefit as Zendesk's new tools aim to settle orders, returns and refunds with fewer hand-offs.

By Joseph Gabriel Lagonsin • 5 min read • 3 days ago
Sunderland extends Seriös Group data partnership deal
Data Analytics

Sunderland extends Seriös Group data partnership deal

A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian CISOs face rising AI risk duties at Proofpoint
Software-as-a-Service

Australian CISOs face rising AI risk duties at Proofpoint

Australian security chiefs are facing heavier AI oversight as breach costs climb and most say staff use of generative tools could expose data.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Confluent: Stale, unreliable data could impair enterprise AI
Data Protection

Confluent: Stale, unreliable data could impair enterprise AI

Fresh data and tighter controls are becoming critical as businesses push AI into production, with weak lineage and quality seen as a major risk.

By David Shilovsky • 5 min read • Last week