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Connected TV Stories - Page 8

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Connected TV stories

GumGum launches platform prioritising privacy in advertising
Marketing Technologies

GumGum launches platform prioritising privacy in advertising

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

By Kaleah Salmon • 3 min read • Thu, 10th Oct 2024
StackAdapt expands APAC presence with senior hires in HK & Japan
Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024
Raj Chauhan named President for Americas at Vudoo
Marketing Technologies

Raj Chauhan named President for Americas at Vudoo

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

By Melania Watson • 3 min read • Wed, 4th Sep 2024
DoubleVerify's new APAC guide to boost advertising ROI
Marketing Technologies

DoubleVerify's new APAC guide to boost advertising ROI

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

By Catherine Knowles • 3 min read • Thu, 29th Aug 2024
Nexxen & The Trade Desk announce strategic data partnership
The Trade Desk

Nexxen & The Trade Desk announce strategic data partnership

Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.

By Imee Dequito • 3 min read • Thu, 22nd Aug 2024
Nexxen & Vevo partner to revolutionise CTV advertising
Marketing Technologies

Nexxen & Vevo partner to revolutionise CTV advertising

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

By Kaleah Salmon • 3 min read • Tue, 13th Aug 2024
Nexxen unveils advanced TV & digital ad measurement in Australia
Digital Entertainment

Nexxen unveils advanced TV & digital ad measurement in Australia

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

By Imee Dequito • 2 min read • Thu, 27th Jun 2024
Yahoo launches AI-powered ad solution with Innervate partnership
Artificial Intelligence

Yahoo launches AI-powered ad solution with Innervate partnership

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

By Imee Dequito • 3 min read • Thu, 20th Jun 2024
Report reveals a 23% rise in global ad fraud schemes
Generative AI

Report reveals a 23% rise in global ad fraud schemes

APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.

By Shannon Williams • 3 min read • Wed, 19th Jun 2024
Yahoo ventures into CTV space with Yahoo Identity Solutions
Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024
Adjust launches Google Play Games integration for PC analytics
Gaming

Adjust launches Google Play Games integration for PC analytics

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

By Catherine Knowles • 3 min read • Fri, 15th Mar 2024
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Marketing Technologies

AppLovin's 2024 Ad Trends report reveals role of Gen AI

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

By Tom Raynel • 2 min read • Fri, 16th Feb 2024
Gretchen Johnson joins Nexxen as new Chief People Officer
Marketing Technologies

Gretchen Johnson joins Nexxen as new Chief People Officer

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

By Sean Mitchell • 2 min read • Thu, 1st Feb 2024
Liam McCarten joins StackAdapt as VP of Sales for APAC
Marketing Technologies

Liam McCarten joins StackAdapt as VP of Sales for APAC

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

By Imee Dequito • 3 min read • Wed, 24th Jan 2024
AI, eCommerce and Advertising: Key trends you need to know
Customer Relationship Management

AI, eCommerce and Advertising: Key trends you need to know

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

By Harley Ramien • 5 min read • Wed, 13th Dec 2023

Stories from Other Regions

Connected TV stories

Global shopping app installs soar 61% YoY in H1 2024
Customer Experience

Global shopping app installs soar 61% YoY in H1 2024

Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.

By Catherine Knowles • 3 min read • Fri, 23rd Aug 2024
Sparteo appoints Rachel Saada as new Head of Marketing
Customer Experience

Sparteo appoints Rachel Saada as new Head of Marketing

Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.

By Imee Dequito • 3 min read • Wed, 24th Jul 2024
Hoppr & Yahoo Advertising announce major partnership in Singapore
Marketing Technologies

Hoppr & Yahoo Advertising announce major partnership in Singapore

Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.

By Catherine Knowles • 2 min read • Fri, 10th May 2024