Business strategy stories
Women in tech gain real power not just by innovating, but by mastering legal literacy to protect their work, legacy and leadership.
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
Cyber consultancy Reversec has named former Accenture executive Åse Holmberg Zetterlund as CEO to drive its next phase of global expansion.
Women are entering tech in greater numbers, but real power lies in shaping revenue, strategy and growth, not just filling headcount targets.
From war-time basketball courts to steering Infobip's EMEA engine, a former “assist queen” shows how giving to others drives global growth.
On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.
In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.
For bootstrapped AI startups, resisting scale and mastering a tight niche can build stronger products, brands and finances.
If you can clearly define problems, empower a bridge-builder and embrace measured risk, your organisation may be AI-ready already.
Customer experience is evolving from ticket-taking to strategic, context-rich advisory, where clear narratives turn raw data into real business value.
Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.
As women still secure just 2% of VC funds, one founder argues the real hurdle is misaligned investor expectations, not founder ambition.
Geo Underwriting chief shares how curiosity-led leadership, culture and digital ambition are reshaping the future of the UK insurance market.
Women eyeing commercial leadership in mobility need vision, data, resilience and courage to thrive and drive lasting change at the top.
No one hands you a leadership manual; the real work is learning to lead from your values, your growth edges and the people who inspire you.
Leaders are urged to move beyond binaries and embrace a “yes, and” mindset, uniting AI and humanity, purpose and profit for lasting impact.
In 2026, tech must move beyond hiring drives and embed real cultural change so women can progress, lead and stay for the long term.
Women are driving explosive growth in digital fitness and sports tech, turning female-first design from side initiative into core strategy.
Empathy, not just agile tools, is emerging as the missing link between business strategy and tech delivery in digital transformation.
On International Women's Day, a finance leader reflects on the quiet power of giving fully, even when outcomes are uncertain.