B2B Marketing stories - Page 4
AI to transform B2B marketing strategies in 2025
Mon, 18th Nov 2024
#
cx
#
martech
#
partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Marketing budgets rise in 2024, AI drives strategic growth
Fri, 15th Nov 2024
#
fintech
#
martech
#
iot
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
Forrester predicts AI shifts for Asia-Pacific by 2025
Wed, 23rd Oct 2024
#
private cloud
#
digital transformation
#
hyperscale
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.
LinkedIn unveils sponsored newsletters to boost engagement
Tue, 13th Aug 2024
#
martech
#
linkedin
#
b2b marketing
LinkedIn has launched sponsored newsletters to enhance marketer engagement, reflecting a 59% surge in user-generated newsletter content on the platform.
Global tech & marketing leaders plan for budget increases
Wed, 7th Aug 2024
#
cx
#
martech
#
quantum computing
Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester's Planning Guides reveal.
Inspira Enterprise appoints Arvind Lakshmiratan as CMO
Mon, 29th Jul 2024
#
firewalls
#
advanced persistent threat protection
#
breach prevention
Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.
Becca Toth becomes Senior VP & CMO at Hyland
Wed, 24th Apr 2024
#
partner programmes
#
branding
#
leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
TechDay's Editor interviews: What you need to know
Mon, 12th Feb 2024
#
techday
#
b2b marketing
#
faq
TechDay outlines how its paid Editor interviews work, from booking and briefing to images, call-to-action links and a three-to-five-day turnaround.
PPRO confirms key appointments ahead of new growth era
Wed, 7th Feb 2024
#
martech
#
commerce systems
#
partner programmes
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
#
data analytics
#
martech
#
personalisation
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
#
uc
#
cx
#
martech
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Introducing Ultimate Guides, TechDay's new editorial features
Fri, 23rd Sep 2022
#
hyperscale
#
martech
#
dc
TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.
PPDS appoints Alison Maxson as Marketing Manager
Mon, 14th Mar 2022
#
edutech
#
digital signage
#
healthtech
PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.