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Adobe Firefly stories

Adobe adds Firefly video tools & unlimited AI use
Marketing Technologies

Adobe adds Firefly video tools & unlimited AI use

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Adobe adds dedicated YouTube Shorts tools to Premiere
Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025
Adobe brings Photoshop, Express & Acrobat into ChatGPT
Data Protection

Adobe brings Photoshop, Express & Acrobat into ChatGPT

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

By Sean Mitchell • 5 min read • Sat, 13th Dec 2025
Exclusive: The future of creative agencies as platforms
Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Adobe launches AI assistants & creative tools across platforms
Enterprise Content Management

Adobe launches AI assistants & creative tools across platforms

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe Firefly announces new AI tools for video, audio & images
Marketing Technologies

Adobe Firefly announces new AI tools for video, audio & images

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
Adobe launches collaborative AI film project to empower creators
Marketing Technologies

Adobe launches collaborative AI film project to empower creators

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

By Melvin Hipolito • 4 min read • Fri, 1st Aug 2025
Adobe brings new AI tools & workflow upgrades to Photoshop
Marketing Technologies

Adobe brings new AI tools & workflow upgrades to Photoshop

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

By Melvin Hipolito • 5 min read • Wed, 30th Jul 2025
Adobe Firefly adds AI sound & video tools to boost creativity
Generative AI

Adobe Firefly adds AI sound & video tools to boost creativity

Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.

By Melvin Hipolito • 5 min read • Fri, 18th Jul 2025
Adobe launches Firefly app, bringing AI image & video to mobile
Marketing Technologies

Adobe launches Firefly app, bringing AI image & video to mobile

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

By Melvin Hipolito • 4 min read • Wed, 18th Jun 2025
Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
Adobe unveils Express for Ads to help small businesses create & track ads
Marketing Technologies

Adobe unveils Express for Ads to help small businesses create & track ads

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Adobe Express adds AI video tools for easy content creation
Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
Adobe unveils AI innovations for personalised customer journeys
Customer Experience

Adobe unveils AI innovations for personalised customer journeys

At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.

By Melvin Hipolito • 9 min read • Wed, 19th Mar 2025

Stories from Other Regions

Adobe Firefly stories

Code & Theory launches Enterprise Experience practice
Customer Experience

Code & Theory launches Enterprise Experience practice

Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.

By Catherine Knowles • 3 min read • Fri, 21st Mar 2025