Topsort has announced a partnership with Weee!, the largest online Asian supermarket in the United States, to enhance Weee!'s retail media infrastructure.
Weee!, which offers a vast array of fresh produce, pantry staples, snacks, and specialty items, has opted to transition from its in-house advertising solution to Topsort's scalable, self-service retail media platform.
The move is intended to meet the growing demands of its expanding business and improve its sellers' experience and revenue.
Lucas Buccianti Franco, Senior Growth Manager at Weee!, expressed the motivation behind seeking a new solution: "We were looking for a solution that would inspire our sellers to invest confidently in our platform. Topsort's high standards, transparency, and powerful technology checked every box, delivering the trust and performance our sellers need."
The new retail media platform by Topsort, which involves low-code dashboards and AI-driven APIs, allows for autobidding and keyword targeting. It enables Weee!'s sellers to efficiently manage their campaigns and reach a wider customer base. This transition to an automated, auction-based advertising model positions brands for growth within Weee!'s marketplace.
The collaboration has already shown promising results. A recent A/B testing phase revealed an impressive 4.8x increase in return on advertising spend (ROAS) for top campaigns, highlighting significant improvements in seller satisfaction and campaign performance.
Lucas Buccianti Franco commented further on the implementation, saying, "Topsort's platform has seamlessly elevated how we deliver value to our brands."
"Their product was not only a breeze to implement but has already started creating impact. We're just getting started, and the possibilities ahead are incredibly exciting!"
The swift integration process was completed in under a month, with Topsort's team actively supporting Weee! in onboarding its sellers to the new system. The transition aims to facilitate sellers with advanced tools that boost visibility, engagement, and provide measurable results.
Regina Ye, CEO and Co-founder of Topsort, highlighted the strategic nature of the collaboration: "We're excited to collaborate with Weee! in their mission to bring culturally rich foods to more people across the U.S. Our scalable and customizable retail media platform will provide their sellers with the tools they need to thrive, while Weee! continues to focus on community and quality."
This partnership marks a new phase for Weee! as it adopts a sophisticated retail media framework to drive growth. With Topsort's platform, the company aims to empower its sellers, enhance its advertising strategies, and enrich the shopping experience for its community.
