Rapoo names Trustech as India distributor for AV gear

Rapoo India has appointed Trustech AV Solutions as the exclusive national distributor for its enterprise collaboration portfolio in India, covering nationwide distribution of the range.

Under the agreement, Trustech will distribute Rapoo's video conference cameras, pan-tilt-zoom conferencing cameras, speakerphones, webcams, wired stereo headsets, presentation pointers and USB-C hubs.

The tie-up gives Rapoo a single national distribution partner for workplace collaboration products, a category that has grown as companies invest in hybrid working setups and unified communications tools. Trustech will supply the portfolio through its professional audio-visual network, supporting channel partners, system integrators and enterprise customers.

Founded in 2002, Rapoo sells peripherals and accessories including keyboards, mice, audio devices and gaming products. It operates in more than 80 countries and has been expanding its presence in India's business collaboration market alongside its broader peripherals range.

For Trustech, the appointment adds another international brand to a distribution business focused on the professional AV market. It is expected to use its reseller relationships and technical network to widen access to Rapoo's collaboration devices in corporate, education, healthcare and government accounts.

Portfolio focus

The agreement covers hardware used in meeting rooms, desktop communications and presentations, including conference room cameras, speakerphones for shared calls, webcams for personal use, wired headsets for office communications, and accessories such as presentation pointers and USB-C hubs.

These products serve a market where buyers are balancing cost, compatibility and support, particularly when outfitting hybrid offices and shared workspaces. Distribution reach and after-sales support can be as important as the devices themselves, especially for system integrators managing larger roll-outs across multiple sites.

Mukesh Kumar Chaudhary, Regional Director, India & SAARC, MEA, Rapoo, outlined the company's view of the market. "India's enterprise collaboration market is witnessing strong momentum as businesses continue to modernize their workplaces with smarter communication technologies. At Rapoo, our focus is on enabling organizations with reliable, innovative collaboration solutions that improve workplace communication and productivity. Trustech AV Solutions' strong presence in the professional AV industry, extensive channel network, and customer-first approach make them an ideal partner for our enterprise journey. Together, we look forward to helping more organizations across India adopt high-quality collaboration solutions backed by dependable service and support," Chaudhary said.

Channel expansion

The appointment reflects the importance vendors place on local distribution as they target India's business technology market. Many overseas and multinational hardware brands rely on specialist distributors to reach regional resellers, support installation partners and maintain stock across major cities and secondary markets.

In collaboration equipment, that model can help vendors serve a fragmented customer base ranging from small businesses buying webcams and headsets to large organisations fitting out meeting rooms with cameras and speakerphones. It also gives channel partners a single route for procurement and service coordination.

Trustech's role will include making the products available across its distribution network and supporting partners working on enterprise deployments. The arrangement is intended to improve access to Rapoo's collaboration line across the country.

Hardik Shah, Director, Trustech AV Solutions, described the distributor's plans for the brand. "We are delighted to welcome Rapoo to the Trustech portfolio. Rapoo's reputation for delivering innovative, reliable, and value-driven peripherals aligns perfectly with our commitment to bringing world-class technology solutions to our channel partners across India. Through this partnership, we aim to strengthen Rapoo's market presence by leveraging Trustech's extensive distribution network, technical expertise, and deep engagement with the reseller community. Together, we look forward to creating greater value for our partners and making Rapoo's products more accessible to businesses and consumers across the country," Shah said.

The agreement comes as workplace technology suppliers continue to target demand from organisations updating communications tools for office, home and hybrid environments. For Rapoo, the partnership broadens access to Indian enterprise buyers through an established specialist distributor with reach into the professional AV channel.