GroupBy & Topsort unite to enhance retail media sales

GroupBy and Topsort have announced a strategic partnership to enhance how retailers display sponsored products to boost revenue.

The collaboration combines GroupBy's Search and Product Discovery platform, powered by Google Cloud Vertex AI Search for Retail, with Topsort's retail media infrastructure. This aims to streamline operations for eCommerce businesses looking to increase their sponsored product visibility, relevancy, and manageability.

Roland Gossage, Chief Executive Officer at GroupBy, stated, "We are excited to partner with Topsort to offer our clients a more comprehensive and powerful eCommerce solution for displaying sponsored products. By integrating Topsort's retail media capabilities with our AI-first eCommerce Search and Product Discovery platform, we enable retailers to capitalise on the growing trend of sponsored product listings and drive significant revenue growth with ease and efficiency."

Umer Paracha, Head of Marketing at Topsort, expressed similar enthusiasm, noting, "Our partnership with GroupBy represents a key step in empowering retailers to drive revenue growth while enhancing customer engagement. By integrating our retail media infrastructure with GroupBy's AI-first Search and Product Discovery platform, we're making it easier for retailers to feature relevant sponsored products that elevate the shopping experience, all while maximising efficiency and ROI."

The partnership aims to improve the way sponsored products are featured by first increasing their visibility. This will likely drive higher conversion rates and sales as customers more readily encounter these promoted items.

To ensure search result relevance, GroupBy's engine will optimise the likelihood that only appropriate products are validated and displayed through Topsort's retail media platform. This alignment is intended to benefit both retailers and consumers by providing a more intuitive shopping experience.

The integration is designed to simplify the management of sponsored products, reducing retailers' operational complexity. A plug-and-play integration makes it straightforward to place the correct sponsored products in optimal positions at the opportune moments, improving efficiency.

GroupBy and Topsort, through their AI-driven technologies, aim to enable retailers to offer more personalised and engaging shopping experiences. Such enhancements are anticipated to foster better customer relationships and promote long-term loyalty.

The partners underscore their congruence in setting new standards for operational efficiency and innovation in retail media. The partnership enables eCommerce businesses to optimise sponsored product listings, streamline complex processes, and unlock novel opportunities.