Latest news - Page 4

G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.

Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.

Ecommerce in 2026: AI shoppers, social sales and returns pressure push retailers to rethink data, compliance and cross-border growth.

Persistent and Databricks launch Merchant Risk Management and Fraud Detection solution for banks and payment providers facing rising digital payment fraud.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Google and LegitScript widen healthcare ad certification to India and New Zealand, tightening rules for pharmacies and telemedicine providers.

Opia widens promotion protection for brands as volatility, inflation and fraud fears push marketing teams to seek tighter budget control.

8B and PayU team up to let Indian travellers use UPI across Central Asia, as rising visitor numbers fuel cross-border payment demand.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

MCPs are emerging as the governed layer that lets AI agents reason across enterprise systems, reducing brittle integrations and easing security risks.

Oracle unveils 25 AI-powered apps across finance, HR and customer service, as it pushes agentic software deeper into core business workflows.

PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.

Shopping sites top accessibility failure list as WebAIM finds 71 errors per page and disabled users struggle to complete purchases.

Outpayce and Riskified to roll out airline fraud and chargeback protection worldwide, with first Asia-Pacific airline launch due in 2026.

Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.