eCommerceNews India - Technology news for digital commerce decision-makers
India

Expert Opinions - Page 12

The strategic imperative of integrating offline and online channels
Customer Experience

The strategic imperative of integrating offline and online channels

Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.

By Vipul Aggarwal • 6 min read • Thu, 29th Feb 2024
Outgrown Xero? The signs it's time to upgrade to a cloud ERP
Fintech

Outgrown Xero? The signs it's time to upgrade to a cloud ERP

As businesses expand, basic accounting systems like Xero can limit growth. For more complex needs, businesses should consider transitioning to a flexible cloud ERP.

By Annexa • 5 min read • Thu, 22nd Feb 2024
Is precise personalisation killing creativity?
Data Analytics

Is precise personalisation killing creativity?

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

By Liz Adeniji • 7 min read • Thu, 22nd Feb 2024
Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Data Analytics

Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

By Peter Ibarra • 6 min read • Wed, 21st Feb 2024
Five metrics every successful professional services firm uses to remain profitable
DevOps

Five metrics every successful professional services firm uses to remain profitable

Professional services firms boost profitability through understanding core metrics as insight into these factors enables targeted improvement.

By Nicola Stewart • 12 min read • Wed, 21st Feb 2024
How Innovative Loyalty Programs Boost Customer Retention
Customer Experience

How Innovative Loyalty Programs Boost Customer Retention

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

By Jonathan Reeve • 13 min read • Mon, 19th Feb 2024
5 supply chain strategies to prepare for inflation & potential recession
Supply Chain

5 supply chain strategies to prepare for inflation & potential recession

As inflation spikes and a potential recession looms, businesses must adapt their supply chains with resilience and agility, preparing to not only survive, but thrive amid a changing economic landscape.

By Teresa Chiykowski • 5 min read • Mon, 19th Feb 2024
Embracing new tools in CX to revolutionise the digital customer journey
Unified Communications

Embracing new tools in CX to revolutionise the digital customer journey

Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.

By Contributor • 4 min read • Tue, 6th Feb 2024
On-site learning for AI systems set to change up the surveillance industry
Data Analytics

On-site learning for AI systems set to change up the surveillance industry

Customisable on-site learning for AI systems is set to transform the surveillance industry in 2024, revolutionising data utilisation for both security measures and business intelligence.”.

By Marius Van Der Merwe • 4 min read • Fri, 2nd Feb 2024
At the table: cultivating a people-first workplace culture in an era defined by change
Artificial Intelligence

At the table: cultivating a people-first workplace culture in an era defined by change

Nurturing a 'people-first' workplace culture becomes increasingly imperative, balancing technology with human touch, adapting to generational shifts and ensuring professional and personal satisfaction amid change.

By Feon Ang • 6 min read • Fri, 2nd Feb 2024
Brands need to work harder to impress the 'Application Generation'
EduTech

Brands need to work harder to impress the 'Application Generation'

In light of soaring expectations for digital experiences, brands need to significantly improve their applications to win over the discerning and demanding 'Application Generation', warns a new study from Cisco.

By Gregg Ostrowski • 5 min read • Wed, 31st Jan 2024
Data-driven video: A new frontier for ads in APAC
Data Analytics

Data-driven video: A new frontier for ads in APAC

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

By Killian Menigot • 5 min read • Wed, 31st Jan 2024
Attracting & retaining top talent: the key to companies success in the future of work
Artificial Intelligence

Attracting & retaining top talent: the key to companies success in the future of work

Adapting to change and catering to workforce needs in the new year is key to attracting and retaining talent amid a rapidly transforming labour market and a growing emphasis on Generative AI.

By Feon Ang • 5 min read • Wed, 31st Jan 2024
The ABCs of top 2024 trends For digital experience success
Data Analytics

The ABCs of top 2024 trends For digital experience success

Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.

By Albert Nel • 4 min read • Tue, 30th Jan 2024
Loyalty, technology and personalisation - what's new?
Data Analytics

Loyalty, technology and personalisation - what's new?

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

By Jonathan Reeve • 6 min read • Thu, 25th Jan 2024
Sailing the big data ocean with the power of AI
Data Analytics

Sailing the big data ocean with the power of AI

In the maelstrom of big data, AI is our lighthouse. It empowers us to see not just data but through data to, the heart of what makes our customers tick.

By Shubham A. Mishra • 5 min read • Wed, 24th Jan 2024
Document automation strategies for Asia Pacific financial services in 2024
Unified Communications

Document automation strategies for Asia Pacific financial services in 2024

In 2024, Asia Pacific financial firms are leaning into document automation strategies to enhance productivity, in a climate of rapid change boosted by pandemic, inflation, and employee disengagement.

By Thomas Roland • 3 min read • Wed, 17th Jan 2024
Harnessing AI-Powered Business Intelligence for smarter marketing
Data Analytics

Harnessing AI-Powered Business Intelligence for smarter marketing

Companies are revamping decision-making strategies with AI-powered business intelligence, sparking a revolution in data-breakdown for strategic planning and efficacy in marketing.

By Hari Valiyath • 3 min read • Mon, 15th Jan 2024
Small businesses targeted by cyber criminals for data
Data Protection

Small businesses targeted by cyber criminals for data

Crime groups will increasingly sell access to breached smaller businesses so attackers can scam consumers. .

By Ash Shatrieh • 4 min read • Thu, 21st Dec 2023