YouTube stories - Page 3
YouTube & Amazon top ad platforms while X sees decline
Fri, 6th Sep 2024
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martech
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digital entertainment
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genai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Proofpoint launches AI-driven Digital Communications Governance solution
Thu, 5th Sep 2024
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uc
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data privacy
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ai
Proofpoint launches its new Digital Communications Governance solution, promising AI-driven insights and robust compliance for organisations across major digital channels.
Social platforms key for brands to drive growth, says Circana
Thu, 22nd Aug 2024
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ar, vr & metaverse
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youtube
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instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Nexxen & Vevo partner to revolutionise CTV advertising
Tue, 13th Aug 2024
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martech
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youtube
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adtech
Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.
Zoom introduces AI-powered collaborative tool Zoom Docs
Thu, 8th Aug 2024
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genai
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ai
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google
Zoom introduces Zoom Docs, a next-gen collaborative document tool powered by AI to enhance team workflows and reduce repetitive tasks. Available with paid Zoom Workplace licenses.
You're telling me that ad was fake? Malvertising is sneakier than ever
Thu, 8th Aug 2024
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malware
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phishing
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email security
Malicious ads are becoming hard to spot, warns Avast in its Q1/2024 Threat Report. Even legitimate platforms like YouTube are now targets for sophisticated malvertising schemes.
Gen Z dining habits: prioritising trust, deals, & takeaways
Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
Acer reveals DA1 & Nitro GA1 monitor series ahead of Computex
Tue, 4th Jun 2024
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gaming
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digital signage
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iot
Acer has revealed its new DA1 and Nitro GA1 smart monitors, featuring 4K and WQHD resolutions, HDR10, and Google TV integration.
Vevo & PubMatic team up for global CTV inventory access
Fri, 23rd Feb 2024
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martech
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youtube
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transparency
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
Philips MediaSuite hospitality TV sales surpass 500k units
Fri, 16th Feb 2024
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digital signage
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digital entertainment
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clean technologies
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
Google joins C2PA, bolstering fight against digital misinformation
Fri, 9th Feb 2024
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martech
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ai
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microsoft
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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clean technologies
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google
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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data analytics
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youtube
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.
Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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youtube
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instagram
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social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Electrify partners with Papercup to dub popular YouTube channel using AI
Tue, 12th Dec 2023
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ai
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youtube
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ml
Electrify Video Partners is teaming up with AI dubbing firm Papercup to translate YouTube's science channel Veritasium into Portuguese.
Ad fraud set to surge due to automation advancements
Tue, 21st Nov 2023
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open source
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youtube
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transparency
Insikt Group warns ad fraud losses could surge to $100bn due to a rise in automated solutions like bot software.
YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
Rapid increase in YouTube stream-jacking attacks – report
Wed, 11th Oct 2023
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email security
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cybersecurity
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youtube
The attacks involve re-directing followers popular channels to one run by cybercriminals or a cybercriminal taking full control of the real channel.