Yahoo stories

DMARCeye debuts worldwide with AI-guided DMARC enforcement tools, aiming to help non-specialist teams turn monitoring into full protection.

Study finds over 28,000 fake domains mimicking top global sites, exposing users to rising phishing, malware and industrial-scale squatting.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

New research reveals 92% of the world's top email domains remain vulnerable to phishing due to inadequate DMARC enforcement, exposing businesses globally.

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

A recent study by EasyDMARC reveals that 87% of IT leaders support expanding email authentication to tackle phishing and spam, following Google's and Yahoo's earlier mandates.

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

DigiCert has launched its Common Mark Certificate to enhance email security and branding, allowing organisations to display logos in inboxes without trademark registration.

Amplitude names Wade Chambers as its first Chief Engineering Officer, aiming to boost product innovation and expand current offerings in digital analytics.

EasyDMARC secures USD $20 million in Series A funding led by Radian Capital to bolster global operations and enhance email security technology amid rising phishing threats.

Yahoo appoints Valeri Liborski as CTO, betting on his vast experience from Microsoft, Amazon, and HelloFresh to drive AI advancements and engineering excellence.

Charities are ramping up email security with DMARC adoption doubling in a year, yet less than 10% of .org domains have basic protections against cyber threats.

Most firms struggle with email security protocols rolled out by Google and Yahoo, with over half opting to outsource compliance measures.

Majority of IT decision-makers lacking resources and expertise to implement DMARC email authentication protocol prefer outsourcing.