Sports Technology (SportsTech) Stories

Global Stories

Sports Technology (SportsTech) stories

TCS renews Jaguar Formula E deal with AI partnership

The renewed tie-up gives Jaguar TCS Racing more AI support as it heads into Formula E's GEN4 era after winning the 2025/26 teams' title.

By Mara Sugue • 4 min read • Last week

Software-as-a-Service

Manchester City extends Qualtrics deal as campus grows

Feedback tools will now cover more of the Etihad Campus as Manchester City expands year-round attractions and uses AI to speed responses.

By Sean Mitchell • 3 min read • Last month

Data Analytics

Why businesses need more than technology to scale AI

Only 19 per cent of enterprise AI use cases hit most or all goals, as Infosys urges firms to pair technology with data, training and governance.

By David Shilovsky • 5 min read • Last month

Software-as-a-Service

Catapult uses AI agents to speed up support worldwide

Support response times have fallen as the sports technology company lets AI triage routine queries for teams across 139 countries.

By Sean Mitchell • 8 min read • Last month

Hybrid Cloud

Nvidia expands AI media tools for broadcasters & sport

Broadcasters and sports groups could soon verify, localise and repurpose live footage faster, as Nvidia deepens AI tools across media workflows.

By Sean Mitchell • 5 min read • Last month

Digital Transformation

MotoGP picks Accenture for 2027 direct-to-fan platform

Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.

By Sean Mitchell • 4 min read • Last month

Wearables

Apple Watch Ultra 4 adds health tracking & battery life

Users can expect earlier alerts on heart and recovery changes, as Apple's latest rugged watch adds a readiness score and longer battery life.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • Last month

Marketing Technologies

Cricket Australia signs Komo deal for fan data push

Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Dabble moves observability to Grafana Cloud for growth

The switch is meant to cut outage response times and keep observability costs from rising as the betting group expands across three markets.

By Sean Mitchell • 4 min read • Last month

Data Analytics

TCS named digital partner for European T20 Premier League

The agreement will help the new franchise competition build fan apps, ticketing and data tools from launch across Ireland, Scotland and the Netherlands.

By Mark Tarre • 4 min read • Mon, 24th Aug 2026

Data Analytics

Flashscore claims top accuracy in predicted line-ups

Users could get more reliable football team news as Flashscore's predicted line-ups outperformed rivals across Europe's top leagues and the Champions League.

By Sofiah Nichole Salivio • 4 min read • Thu, 20th Aug 2026