Pureprofile stories
Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.
Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.
Clients seeking faster, deeper research insights will now get qualitative support under Pureprofile's expanded offering after the CRNRSTONE takeover.
Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.
One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.
Pureprofile now offers clients free AI translation and coding tools via its Hub platform, enhancing data insights without extra costs or manual effort.
Health tracking is becoming a bigger draw for smartwatch buyers, with Samsung citing strong interest from Australian women in wellness features.
Hidden endpoint blind spots are leaving Southeast Asian firms exposed to downtime, data leaks and losses above USD $1 million.
Consumer demand for smaller, pocketable devices is driving Samsung's latest Australian launch as it seeks stronger pre-orders for foldables and watches.
Sydney photographers are set to gain hands-on access to Fujifilm cameras as the brand taps a survey showing green and blue dominate local feeds.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.
Its US business has grown 35% year on year, prompting Pureprofile to bolster sales leadership as it chases more clients in the market.
Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.
Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.
Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.
Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.
Pureprofile launches AI tool using NLP to speed and improve analysis of open-text survey responses for global research projects in real time.
Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.
Pureprofile unveils a Conversational AI survey tool using natural language processing to boost engagement and deliver richer consumer insights globally.
