Global Stories

The top 7 marketing tools and apps for Salesforce

We've chosen the top 7 tools & apps for Salesforce users to consider when it comes to marketing and marketing automation.

By Sean Mitchell • 3 min read • Thu, 24th Nov 2016

Marketing Technologies

2016 sees TechDay double in size – our highlights for the year

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

By Ashton Young • 2 min read • Mon, 21st Nov 2016

Marketing Technologies

Invite us to your party and we'll publish a story #PartyWatch

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

By Ashton Young • 2 min read • Fri, 18th Nov 2016

Software-as-a-Service

Gartner: Use dashboards to move beyond messy data

Can dashboard providers help marketers wrangle messy data? Check out our new Market Guide for answers. #marketingdata #datamanagement.

By Lizzy Foo Kune • 3 min read • Tue, 1st Nov 2016

Marketing Technologies

Aussie MarTech innovator wins big in the GC

Blirt, a leading MarTech group, has been recognized for its innovation by winning the Mayor's Innovation GC Award at the Gold Coast Business Excellence Awards.

By Sam Worthington • 2 min read • Thu, 27th Oct 2016

Marketing Technologies

Hi-tech Kiwi businesses need to be 'more adventurous' with marketing

New Zealand's hi-tech industry needs to focus on sales efficiency to grow, says new Market Measures report.

By Sam Worthington • 2 min read • Mon, 17th Oct 2016

Marketing

Gartner asks: Is your brand too self-involved?

It's time to get our heads out of the river. To earn customers for life, marketers need to look beyond themselves.

By Jake Sorofman • 3 min read • Mon, 10th Oct 2016

Customer Relationship Management

The eight product lines that make up Salesforce

Discover the eight diverse 'Clouds' powering Salesforce's rise as a titan in cloud-based enterprise solutions since 1999.

By Sean Mitchell • 3 min read • Tue, 4th Oct 2016

Marketing Technologies

Taupo tech success story great news for regional economies

Traff1k D1g1tal has become one of the country's latest international success stories, and now the company has been recognised by Amy Adams.

By Sara Barker • 2 min read • Wed, 21st Sep 2016

Data Analytics

Cutting edge tech marketing: Google, Adobe and Facebook come out on top

Google, Adobe, Facebook, Marketo and Salesforce lead the way when it comes to 'cutting edge' marketing technology vendors, IDC says.

By Shannon Williams • 2 min read • Fri, 16th Sep 2016

Cybersecurity

Zscaler shows APAC commitment through new senior marketing manager hire

Zscaler bolsters APAC focus with IT vet Chris Stephens as the new senior marketing manager, highlighting its investment in regional growth.

By Sara Barker • 2 min read • Wed, 14th Sep 2016

Marketing Technologies

Adobe CEO speaks about digital disruption at Symposium

At Adobe Symposium, CEO Shantanu Narayen champions digital experiences as transformative, stressing 'experience' as a business edge.

By Sean Mitchell • 4 min read • Thu, 1st Sep 2016

Marketing Technologies

Why you're better at digital marketing than you think

As a marketer, if you believe you're falling behind & others are more adept, you may be giving them credit for your own knowledge.

By Martin Kihn • 4 min read • Tue, 23rd Aug 2016

Marketing Technologies

Hyland launches marketing portal to help channel partners keep OnBase

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.

By Sara Barker • 2 min read • Mon, 22nd Aug 2016

EduTech

Adobe launches 'industry-first' Digital Marketing Accreditation

Adobe has teamed up with General Assembly to offer the Adobe Digital Marketing Accreditation, to be run by experts and 'Adobe technology evangelists'.

By Sara Barker • 2 min read • Thu, 11th Aug 2016